Winning Political Campaigns : A Comprehensive Guide to Electoral Success

by William S. Bike

A comprehensive handbook for a successful political campaign covering everything from advertising, to building alliances, campaigning literature, candidate behavior, media, voter contact, strategy, and more.

272 pages, Paperback

First published April 1, 1998

Reviews

[Susan Molloy]

🖊 My review: Lists and more lists; curiously slanted and nothing new to me. This book did not enhance my research for my political science college dissertation.
🗑 Pas pour moi. Abandonnée. Conversely, other readers may find this book their confetti and right up their parade route, as I dearly hope.

🤔 My rating 🌟🌟
🏮 Media form: Kindle Unlimited version.
🔲 Excerpts :
Huh?

🔸 In the 1990s, Fox News brought politics into people’s living rooms in prime time . . .

Huh?

🔸 In 2008, many Americans were facing financial difficulties; so did [Barack] Obama growing up, and as an adult he lived in a community, the South Side of Chicago, in which people have faced financial problems for decades. Obama and his staff played down his differences and played up those commonalities, and people could relate.

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