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Romance Your Brand: Building a Marketable Genre Fiction Series
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Romance Your Brand: Building a Marketable Genre Fiction Series

4.41  ·  Rating details ·  99 ratings  ·  26 reviews
“Genre fiction series are the bread and butter of mid-list writers. For many, they make the difference between a writing dream and a writing career.” Zoe York/Ainsley Booth, USA Today and New York Times bestselling author

For the first time ever in print, Zoe York breaks down how she plans a series—something she has done ten times over.
Romance Your Brand is an adaptation
Kindle Edition, 120 pages
Published December 24th 2019 by ZoYo Press
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Average rating 4.41  · 
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 ·  99 ratings  ·  26 reviews

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Sebastien Castell
Jul 20, 2020 rated it liked it
Shelves: writing, non-fiction
I heard about this book on the Writing Excuses podcast and picked it up on Audible (where it was less than $5 which isn't bad, though it's a 2 hour audiobook). I think there's an exceptionally useful book on designing a series in here, but none of it is fleshed out – it's like getting a really excellent table of contents and introduction to each chapter without diving into the mechanics of how to do what those chapters are suggesting. There's a lot of good insight, but the challenge is in making ...more
Maria Rose
Dec 27, 2019 rated it really liked it
If you're an aspiring author or want to get your next series noticed, this book from successful author Zoe York has some great practical advice and information! For a non-author like myself it's interesting to see what goes on behind the scenes to bring those books to a reader's attention. Very enjoyable!

Note: a copy of this book was provided by the author for review.
Golden Angel
Nov 25, 2020 rated it it was amazing
I so highly recommend any author who wants to write a series (or who needs to be convinced to write a series) to read this book, especially if they're a romance author. I've written multiple series and I learned lessons from each one, but I wasn't always able to coherently detail those lessons - and I definitely wasn't always able to figure out how to avoid making some of the same mistakes. This book not only explained many of the lessons I've learned in a way that made sense to me, but helped m ...more
Dec 26, 2019 rated it did not like it
Shelves: writing-craft
When I first saw this book, I had high hopes for it and pre-ordered it immediately. There's a vast array of writing craft books (and I am a bit addicted to them, lol) but there haven't been a lot of books that focused on developing a romance series. Considering Zoe York's vast experience in the field--she has multiple romance series out there and she's a best-selling author--I had high hopes for this.

What a disappointment it turned out to be. Truth, there are some nuggets of wisdom in this (more
Romance Your Brand didn't fully resonate with me for some reason. It had definitely some great pieces of information, but for the most part it just wasn't fully the book for me. I especially liked the bit where the author explained how she thought her lack of sales was due to the Canadian setting while in fact she missed one of the must haves for the genre. One of the last chapters also has a great worksheet/ plan where she explains how she plans out her series, I thought that was quite insightf ...more
Melanie Ting
Dec 20, 2019 rated it it was amazing
This book is like sitting down for coffee with Zoe York as she walks you through all the steps of creating a successful romance series. How it differs from other craft books is that it’s not about writing a single book, but rather the series as a whole—how to world build, how to structure the first book, how subsequent books differ, and how to organize series information.

I was lucky enough to one of the guinea pigs when Zoe created an online series course in 2016, and that was the only reason t
Wendi Wilson
May 31, 2020 rated it really liked it
Good resource

I have been writing/publishing YA for several years and have been itching to write adult romance. An author friend recommended this book and I'm so glad I picked it up. All of my series have revolved around one couple, so having the process of writing a series of standalones broken down like this is going to be super helpful.
Written in an entertaining, easy to understand way, I can see this as a resource that I'll come back to again and again.
Oct 23, 2020 rated it it was amazing
Okay so I haven’t done my homework or even started writing.... but after this book I have got a much better idea of what I should be doing... and whilst listening to the audio version, my idea, that was just a passing thought which appeared whilst reading Zoe newsletter, made me think, hey perhaps I should give this a go. Thanks Zoe for inspiring and directing!
Jean Oram
A great resource whether you’ve written one or twenty books. There’s something to think about for all romance writers in here. I had an a-ha moment for sure with how I’m approaching my series writing. Thanks, Zoe!
Abby Knox
Very useful ideas on how to prepare to write a romance series. Zoe gives homework and worksheets to help you DIY the world you want to write in. Solid strategies, whether you are a planner or a pantser.
Vania Rheault
Jun 08, 2020 rated it it was amazing
This is an amazing resource for romance writers who want to write a series. Series sell, and Zoe gives you a lot of great tips to plot your own.
Kenya Wright
Feb 12, 2021 rated it it was amazing
This was super helpful and had a wealth of knowledge in it.
Mel Rowe
Oct 29, 2020 rated it it was amazing
The book I was looking for!!
Something for the keeper shelf I'll refer to again, and again, and again.
Jul 02, 2020 rated it really liked it  ·  review of another edition
Shelves: writing
In this book, Zoe York provides the scaffolding for you to construct your next series. This is a good resource guide.
Jessica Renwick
Oct 29, 2020 rated it it was amazing
This is a quick read but a great resource for planning and preparing to write a series. I can see myself referring to it often!
Heather Myers
Nov 07, 2020 rated it it was amazing

Even though I'm focusing on series with single protagonists, I loved the structure and the tips on building successful series. I highly recommend this book!
Susan Misey
Jan 18, 2021 rated it it was amazing  ·  review of another edition
So you want to write series? Start here for road-tested advice packaged in an enjoyable read.
Harmony Williams
Aug 27, 2020 rated it really liked it
Like most writing and marketing books, this has some great food for thought, some advice that simply won't apply to everyone, and a lot of useful content in between. ...more
Kim McDougall
Aug 22, 2020 rated it it was amazing
An excellent resource no matter where you are on your writing journey.
Michelle Cornish
Feb 26, 2020 rated it it was amazing
An excellent resource for the serious writer!

If you want a career writing romance, this is a must read. There are lots of great tips even if your genre isn't romance, but the focus is romance, as you might guess from the title. I loved the info about planning a romance series - super helpful!
Kelsie Stelting
Feb 19, 2020 rated it it was amazing
Recommends it for: Authors
Listened to Zoe's interview on the SPA Girls Podcast and grabbed a copy of her book. She gave so much good food for thought in this book. I was pleased with some of what I was already doing (learned the hard way) and am excited to try some of the new tips! ...more
Queen of the Geeks
Jan 18, 2020 rated it really liked it
I think this is a very good book for just starting out writers. There is enough information but it is not overwhelming. There are practical exercises and "homework" for the reader to do so you can practice the concepts. Lot's of advice for what she feels she did wrong starting out writing series romance and what to think about to avoid similar missteps. There is a good list of books at the end to do more reading on more focused topics. On the author website there are example sheets to use for th ...more
A Must-read for anyone writing fiction series

Any indie published, genre fiction author who wants to connect with more readers should read this book! It gives helpful insight and practical instructions for optimizing your books into series that hook readers and therefore have more success commercially.

This book has a great balance of covering both the craft and business of writing. For me, the sections where she discusses world building and characters were very helpful. I also like how she discus
Ainsley Wynter
Jan 18, 2020 rated it it was amazing
Zoe York regularly tweets long threads with excellent writing and publishing advice. I’m also a fan of her podcast. I had high expectations going into this book and she absolutely met them. I appreciate her big picture approach to creating a series. This advice seems so simple but it just isn’t.

Even tho writers want to write all of our books from the heart, being pragmatic about choices we make early on—that help to actually sell books—is a useful mindset to have.

Looking forward to her next bo
Apr 05, 2020 rated it it was amazing
Just what I was looking for & so much more!

Bravo! An author who truly tells you how it is by sharing the details and tips that I had many "Aha" moments!

Zoe York is like that friend every romance author needs in their corner. This book deserves a spot on your writer's bookshelf for you to refer to again and again.
A.M. Scott
Dec 24, 2019 rated it it was amazing
Best writing for marketing book ever

Wow. I really wish this had come out two years ago! If I'd had this level of organization, my SF series would be better and more marketable.
I look forward to using these methods, tips and tricks when I revise the romance series sitting on my hard drive.
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New York Times and USA Today bestselling author Zoe York is a busy working mom of two young boys, wife to a very understanding soldier, and creator of modern, sexy, small town contemporary romances. Her debut novel, What Once Was Perfect, started the popular Wardham series, and her first military romance, Fall Out, was released as part of the international bestselling SEALs of Summer super bundle. ...more

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Some interesting news for book nerds: According to recent industry research, book sales spiked dramatically in 2020–otherwise a rather...
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“The next step is to rework that pitch into a blurb that ends on a hard tease, that makes a reader one-click because they simply must know what happens next. Create questions they cannot walk away from, and make them buy your book. Don’t worry if it doesn’t look like back cover copy “should.” The only thing that matters is if it resonates with readers in the audience you are targeting. And if it doesn’t? Try again.” 0 likes
“The other series where I stumbled is SEALs Undone, which despite that has done pretty well.” 0 likes
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