Selling: Building Partnerships

by Barton A. Weitz, John F. Tanner, Stephen B. Castleberry

This text was the first to integrate the partnerships/relationship theme in the selling course. This theme was expanded and elaborated upon in the third edition.

Genres: Business

624 pages, Hardcover

First published November 1, 1991

Reviews

[Conner · Rating 3 out of 5]

Books specializing in one topic written by a sales leader passionate about that topic will always be better, but this could be a good book to reference (at least give a starting point) a topic of current interest. See what things you may not have considered and google deeper into the topic or buy a book if it’s something that could help a lot.

Several of the pages or paragraphs can or should be ignored.

[Julienne · Rating 4 out of 5]

This is a good introduction to sales, but it is really geared to students who have little work experience. The CONNECT case studies are really beneficial, but dated. It’s time to update the videos used so student can be more engaged.

[Jonathan]

None

[Semi-Academic Eric]

4e

[Semi-Academic Eric]

4th edition