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Viral Change

3.70  ·  Rating details ·  33 ratings  ·  2 reviews
Most conventional 'change management' programmes fail. This is mainly due to the fact that they are often based on wrong assumptions such as: .When we change the process/system, people will change their behaviour .Changes need to come from the top and filter down .Big changes need big actions .Cultural change is a painful, long-term process with no short-term results Viral ...more
Paperback, 387 pages
Published July 15th 2008 by Chalfont Project T/A Meeting Minds Publishing
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Saverio Falcone
May 18, 2011 rated it really liked it
Very inspiring especially for managers like me working with large companies
Andrew Pain
Jan 18, 2015 rated it really liked it
Great book offering plenty of fresh insight on the dynamics of change and thus, plenty of great advice.
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