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The New Marketing: How to Win in the Digital Age
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In our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help them better navigate the unpredictable environment. For traditionalists, this change has posed a challenge. Many have tried to incorporate new approaches into the old models they grew up with, only to be frustrated
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Hardcover, 288 pages
Published
September 18th 2020
by Sage Publications Ltd
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I found “The New Marketing” schizophrenic in nature. The introduction starts well, explaining the marketing has changed and that people don’t like being interrupted, which is true. Then the next chapter ploughs into talking about advertising which contradicts this and is all about old marketing.
The book does cover the power of content marketing, storytelling and the power of social; though I feel there is too much emphasis on personas and buyers journey’s which again is old marketing. The sectio ...more
The book does cover the power of content marketing, storytelling and the power of social; though I feel there is too much emphasis on personas and buyers journey’s which again is old marketing. The sectio ...more
Whether addressing employee advocacy or the changing role of trust in marketing, 'The New Marketing' covers the key changes and relevant industry trends that marketers and business owners need to be aware of. This is a worthwhile read for professionals interested in increasing the impact of their marketing campaigns for the future. If you want to win with marketing in a thoughtful way, this one is for you!
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