Goodreads helps you keep track of books you want to read.
Start by marking “The New Marketing: How to Win in the Digital Age” as Want to Read:
The New Marketing: How to Win in the Digital Age
by
In our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help them better navigate the unpredictable environment. For traditionalists, this change has posed a challenge. Many have tried to incorporate new approaches into the old models they grew up with, only to be frustrated
...more
Get A Copy
Hardcover, 288 pages
Published
September 18th 2020
by Sage Publications Ltd
Friend Reviews
To see what your friends thought of this book,
please sign up.
Reader Q&A
To ask other readers questions about
The New Marketing,
please sign up.
Be the first to ask a question about The New Marketing
This book is not yet featured on Listopia.
Add this book to your favorite list »
Community Reviews
Showing 1-30
Start your review of The New Marketing: How to Win in the Digital Age
I found “The New Marketing” schizophrenic in nature. The introduction starts well, explaining the marketing has changed and that people don’t like being interrupted, which is true. Then the next chapter ploughs into talking about advertising which contradicts this and is all about old marketing.
The book does cover the power of content marketing, storytelling and the power of social; though I feel there is too much emphasis on personas and buyers journey’s which again is old marketing. The sectio ...more
The book does cover the power of content marketing, storytelling and the power of social; though I feel there is too much emphasis on personas and buyers journey’s which again is old marketing. The sectio ...more
Whether addressing employee advocacy or the changing role of trust in marketing, 'The New Marketing' covers the key changes and relevant industry trends that marketers and business owners need to be aware of. This is a worthwhile read for professionals interested in increasing the impact of their marketing campaigns for the future. If you want to win with marketing in a thoughtful way, this one is for you!
...more
There are no discussion topics on this book yet.
Be the first to start one »
Readers also enjoyed
Cheryl Burgess, Founder, CEO, of Blue Focus Marketing, is an award-winning social branding marketer and speaker with expertise in B2B marketing. Burgess, who Huffington Post called a social media “Passionista,” appears regularly as an expert blogger for AT&T Business Solutions. Blue Focus Marketing won the 2012 Reader’s Choice Award for Best Social Media Marketing Blog. She is a member of the Whar
...more
News & Interviews
Nature, in Her infinite awesomeness, can provide solace even when you’re stuck in the house.
As a matter of fact, the numbers suggest that...
56 likes · 6 comments
No trivia or quizzes yet. Add some now »
