3 – Creating definitions theoretically
p.60 – Creativity as fulfilling: Here the emphasis is on creativity as a process of making oneself “full” (hence the spelling) or, finding oneself already to be so. Its necessary complement is a process of “emptying out” or finding oneself already to be “empty.” Such ideas sound strange to modern Westerners used to thinking of creativity in terms of “the new” and “innovation.”
Creativity within modern capitalism is especially identified with the creation of new products (new art objects, new technologies); just as Ezra Pound’s injunction to “Make it new!” was a rallying call to the modernist avant-garde.