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Discovery Driven Strategy: Unconventional Paths to Exceptional Growth

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3.61  ·  Rating details ·  31 ratings  ·  3 reviews
You've been charged with growing your business. Incremental growth can no longer deliver the results you need. You need truly dynamic growth -- and you need to achieve it without takking a hugely expensive gamble. How can you encourage innovative new ventures and pursue ambitious growth while minimizing risk?



About the Authors

Rita Gunther McGrath is Associate Professor of
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Hardcover, 200 pages
Published February 17th 2009 by Harvard Business School Press
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Paul
Jan 13, 2010 added it
Shelves: career
"Acknowledging that innovation is a tricky beast to implement even at the best of times, McGrath, from Columbia Business School, and MacMillan, professor of entrepreneurship and innovation at the Wharton School, offer a guide for executives looking to focus on growth while minimizing risk. With a wealth of examples showing the diversity of potential approaches—from top-down, CEO-driven innovation to stealthy, guerrilla-style initiatives—this is a smart, supremely practical guide."

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Raveen
Feb 27, 2012 rated it really liked it
This is a definite read, combine it with Eric Reis's Lean Startup to get the full juice an fun of starting your company.

Rita's blogs are even more interesting, she has a direct to the point way which takes out all assumptions, and she is big on making and evaluating assumptions.

I will in the near future get a chance to meet Ian, the co author of this book, i will post more on it when i get to it.
Michael
Mar 27, 2012 rated it liked it
This book was recommended reading at work, and to be honest while it is basically ok, I don't think there was anything specially new here.
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