Social Media Communication

by Jeremy H. Lipschultz

This updated third edition presents a wide-scale, interdisciplinary guide to social media. Examining platforms like Facebook, Instagram, LinkedIn, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media's use in journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics – all promoting the critical thinking that is needed to use new, evolving and maturing networking tools effectively within social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry’s leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they will need to both evaluate and utilize current and future forms of social media communication. Among other changes, updates to the third edition include a deep dive into new approaches to analytics, as well as greater discussion of law and ethics in light of the Facebook Cambridge Analytica scandal, the roll-out of GDPR and new case law relating to social media. Social Media Communication is the perfect social media primer for students and professionals, and, with a dedicated teaching guide, ideal for instructors, too.

Genres: Textbooks

368 pages, Paperback

First published January 1, 2014

Reviews

[Riley Buchanan]

Lipschultz has created a comprehensive overview of how social media has changed many occupations (Journalism, PR, Advertising), how it works and the cultural that it has formed. As a scholarly text is an engaging read that guides you through technical social media terms and concepts with ease. It uses many real world examples as evidence to show the advantages of Journalists becoming Twitter personalities, or the spread of fake news developing unnecessary crisis (i.e. Fake news led to Pakistan and Israel threatening each other with nuclear war).

One of the important ideas suggested by Lipshultz is the importance of being social media literate. In a marketplace of ideas and news media, often it is difficult to read the context of a tweet or the lie behind a Facebook post. Being media literate can sometimes be the difference between conflict and peace, disgrace or honour, a laugh react or an angry retweet. As social media moves forward we must learn to understand it better and move it in the right direction.

[Shelby]

Written like a grad student's lit review. Concepts, jargon, etc. used and never explained despite statements that they're "important to know." Not good for teaching undergrads SM concepts

[Lexi]

As far as textbooks go, it was pretty okay!!

[Molls 🍀]

Read for class. Not organized well but I guess I learned something. Kind of already outdated and too focused on Facebook lawsuits.