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Outsmart the MBA Clones: The Alternative Guide to Competitive Strategy, Marketing and Branding
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Outsmart the MBA Clones: The Alternative Guide to Competitive Strategy, Marketing and Branding

3.75  ·  Rating details ·  8 ratings  ·  2 reviews
Dr. Dan Herman is breaking new ground and old saws with his book, Outsmart the MBA Clones: The Alternative Guide to Competitive Strategy, Marketing, and Branding. The book cracks the secret of companies that have been immensely successful for many years, are adored by their customers, and yet are not imitated by competitors. This position, coined "Unfair Advantage" by Dr. ...more
Hardcover, 200 pages
Published January 7th 2008 by Paramount Market Publishing, Inc.
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Average rating 3.75  · 
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Jun 08, 2010 rated it really liked it
Expert guide to product differentiation

Dan Herman's book is not really about M.B.A.s; it's just badly titled. Actually, his subject is the continuing power of product differentiation, and he is challenging how marketers conceptualize their work. He explains how to "electrify" consumers by developing innovative products and services that your "M.B.A.-clone" competitors are reluctant to imitate, thereby handing you a monopoly. Herman comes out swinging as a bold strategist, but because his thinkin
...more
Holly (2 Kids and Tired)
Another guest review from my husband.
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I have a simple rating for business books. It goes like this: Did I get something from the book that will increase my income by at least 5x the cost of the book. If so, then it was a worthwhile read.

I liked it. It’s not the most easy read, which I believe may have something to do with the fact that it’s translated into English, but it’s certainly not badly written. If you want to get a different viewpoint on customer/client psychol
...more
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  Kerine Wint is a software engineering graduate with more love for books than for computers. As an avid reader, writer, and fan of all things...
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