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HBR's 10 Must Reads on Design Thinking

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Use design thinking for competitive advantage. If you read nothing else on design thinking, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you use design thinking to produce breakthrough innovations and transform your organization. This book will inspire you

192 pages, Paperback

First published April 28, 2020

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Harvard Business Review

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5 stars
39 (20%)
4 stars
96 (49%)
3 stars
49 (25%)
2 stars
10 (5%)
1 star
1 (<1%)
Displaying 1 - 12 of 12 reviews
Profile Image for Sophia Exintaris.
108 reviews20 followers
February 1, 2021
An excellent collection of articles on how Design, as an approach to problem-solving by exploring the problem collaboratively alongside the people who face it (and not their bosses’ bosses boss), can yield more and better solutions.

Examples abound from healthcare to automotive, airlines to city planning. If you want to understand what kinds of problems design may help solve for businesses, or as an executive, why you might need a Chief Design Officer and a team of strategic designers, this is a good book to start with.
Profile Image for Pranjali.
100 reviews
May 8, 2020

A few personal notes for me:

I loved all the examples - Keep the Change by bank of America, Aravant eye care and the Nurse shift system

The fact that design thinking is not limited to products. Because even as products, their effects create a ripple in the rest of the business ecosystem. Design thinking can be extrapolated to typical consulting/strategy designing- iterative interaction and solution presenting must be done treating your client as end user.

Job to done theory was very interesting - the condo buyers and reese's minis examples were great. Absolutely adored the section on emerging markets.

Failures and culture of detecting failures in an organisation as well as requirements to start a design team was a nice note for managers / leaders.

Overall thought this was a nice collection :)
Profile Image for Pia Vilmi.
175 reviews2 followers
February 18, 2021
Parhaat poiminnat, todellakin. Jos haluaa ymmärtää, mistä muotoiluajattelussa on kyse ja mitä hyötyä siitä on liiketoiminnalle, tässä tiivis ja tehokas paketti. Osa artikkeleista oli jo ennalta tuttuja, mutta pari uuttakin löytyi. Paras businesskirja tarjoaa heti hyödynnettäviä oivalluksia. Kuten tämä!
Profile Image for Meg.
7 reviews
June 14, 2020
Quick read and great content. HBR never disappoints.
Profile Image for Alok Pepakayala.
121 reviews13 followers
October 21, 2020
The actual articles are sound, very recent and relevant to corporate ecosystem of the present. The HBR's style is reflected clearly in every way, but the stories itself are not very impressive or sticky as you would hope 'must read reads on design thinking' to be (more remarkable). But, for what it is, it's more genuine and grounded and that alone makes it a four star worthy book along with very clearly articulated principles that were outlined in each case.

As a reader, you need to put in a bit of effort to understand these principles and use them in your own way, I probably recommend reading again and spending time contemplating what you read in your own context to really take advantage of this book though.
December 21, 2020
Good thought provoking pieces.

Brings clarity to thinking. Create hypotheses to test. Encourages you to think and explore further. Enjoyable book in many ways.
Profile Image for Carter.
597 reviews
September 15, 2021
This is a book of articles- on the nature of innovation and design. The current perpectives, are simply explained, and thoughtful. The methods used, are perhaps more for organizations, than individuals, like myself. Recommended.
Profile Image for Prasanna Bhagavatula.
26 reviews38 followers
November 8, 2021
It gives a lot of smart insights and highlights practical issues around the topic. Very nice read overall, but could have been more interesting, with more examples and cases.
32 reviews
April 12, 2023
Very generic content. No net new knowledge added. Even the definition of design principle is not clear
Profile Image for Kian.ting.
272 reviews1 follower
July 18, 2022
Nice write up on Design Thinking now I know more about it in general and all the business case studies on how it could be implemented successfully and how it could fail.
Displaying 1 - 12 of 12 reviews

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