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Fast, Cheap and Viral: How to Create Game-Changing Content on a Shoestring Budget

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4.40  ·  Rating details ·  57 ratings  ·  11 reviews
Viral marketing should not be a happy accident

Aashish Chopra's first viral video was shot with close to no budget and sparing equipment. Yet, today, his content has over 350 million views and industry masters universally agree that Aashish has cracked the viral code.

In Fast, Cheap and Viral, the ace marketer shares the secrets behind his success - all of them learnt and
...more
Paperback, First, 224 pages
Published September 20th 2019 by Hachette India
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Vidhya Thakkar
Sep 25, 2019 rated it it was amazing

#fastcheapandviral by #aashishchopra is a wonderful book. Each content creator or blogger must read this book. Its like a guide for all of them.
While reading this book I felt like I was attending a workshop. Its that engaging.
The author explained each and every point in simple and crisp way. The illustrations and diagrams added a sparkle to the book.
The writing style of the author is simply lucid and appealing.
From the very first page it builds curiosity to know the secrets.
Each chapter has a
...more
Anand Vatsya
Mar 14, 2020 rated it really liked it
A very actionable guide on, majorly, video making and marketing, but I guess the concepts are overarching enough to be applied to almost every form of content.

The author has done pretty well in demystifying the minutest of details that should be paid attention to not just pre-video but during and after launch phase as well. While the IUCTC framework the author suggests is a great place to start the video making journey, I think the book is mostly about being careful of the nifty details of video
...more
Vijayan
Dec 23, 2019 rated it really liked it  ·  review of another edition
Brilliant information on video marketing. A must read book fire entrepreneurs and marketing professionals.

Book is not about the technical aspects of video marketing but all the technique involved in making your video reach millions of people.
Maya Bhat
Mar 21, 2020 rated it it was amazing  ·  review of another edition
Very insightful book on content creation. It focuses on video content specifically. The author shares his experience of creating theme based videos for various brands which got viral attention from audience. He shares his knowledge about things to consider when you create something on a digital platform. I highly recommend this book. Read it before the digital media changes altogether
Anas
Mar 09, 2020 rated it it was amazing
Thank you Aashish. This is just the book I wanted to start off! 😀👍 ...more
reader from a star
Oct 01, 2019 rated it really liked it
Just imagine you are settled, have a job, and almost everything is going fine but just one day your boss calls you and says this Were letting you go.


This tragic event resulted in a whole change in the authors life. While passing by the toll he gave 42 rs for the toll, just double the amount (Which was 21) along with a note, stating I have given your toll. And video for the same went viral.


Well, it might be a small act of kindness, luck or any arrangement of stars that bought this great success
...more
Nikita (thebookelf_)
Oct 19, 2019 rated it it was amazing

No this book wont get you a thousand followers overnight if thats what you thought. The book is a collection of anecdotes from the authors personal experiences which have been written in the form of guidelines to build a sustainable, relevant yet viral footprint on the digital platform.
The book is straightforward, unlike fiction its not possible to dissect each part, put it under the microscope and observe it. The only way to check the veracity of the authors secrets is by putting into use the
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Pretty Little Bibliophile
Oct 25, 2019 rated it really liked it
This is definitely a book that every content creator, blogger, and influencer must-read. It is an engaging masterclass where the author tells of the simple yet the most effective means to make sure that your content is great. Since the book is also written based on the authors experience, these are all tried and true methods that will surely help if one puts them into use. The only way to find out is to do these things yourself!
Moreover, the author has included illustrations or rather,
...more
Gauri Priya
Oct 13, 2019 rated it it was amazing
An amazing read. Informative, Inspiring and motivating at the same time. An honest one written with experience and hope of spreading what the author got to know through his own journey.
Peeyush Jain
Sep 27, 2019 rated it it was amazing
Nice practical guide for video marketing!
Shweta Nigam
Nov 05, 2019 rated it really liked it
Useful and easy read. Gives a good direction towards a broad video making strategy.
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Aashish Chopra is an award-winning viral video marketer, having made and marketed videos with millions of shares and gazillion views. His videos have hit 350 million views, with one becoming Asia's most-shared branded Facebook post and another hitting 40 million views in a week. He's a sought-after speaker on viral video marketing and was featured in Forbes. He heads content marketing at ixigo

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