Hooley:Mktg Strategy and Co p7

by Graham J. Hooley, Nigel Piercy, Brigitte Nicoulaud

For undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management. Understand and formulate rigorous marketing strategies and differential advantage in today’s marketplace Marketing Strategy and Competitive Positioning, 7th Edition, by Hooley, Nicoulaud, Rudd and Lee provides a deep understanding of the process of developing and implementing a rigorous marketing strategy. This book focuses on competitive positioning and includes in-depth discussions of the processes used within marketing to achieve competitive advantage in a business environment - by creating and sustaining superior performance in the marketplace. The key approach used in this book is to focus on two central issues in marketing strategy formulation – the identification of target markets, and the creation of a differential advantage. In doing so, it recognises the emergence of potential new target markets born of the recession, increased concern for climate change and disruption from ongoing technological advances. It helps you examine ways in which firms can differentiate offerings through recognition of environmental and social concerns and innovation. Pearson, the world’s learning company.

Genres: Nonfiction, Business

616 pages, Paperback

First published January 1, 1998

Reviews

[Amir Jabbari]

The author has gone to great lengths to include as many academic as well as practical research to provide insights in a wide variety of marketing tasks and fields

[Mackenzie Bianco]

Im counting this because it’s 31 December, and I’m desperate to meet my reading goal, and also reading this took a lot of my time this year

[Jati]

yeah