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YouTube for Business: Online Video Marketing for Any Business

3.39  ·  Rating details ·  64 Ratings  ·  13 Reviews
To any businessperson or marketing professional, YouTube's 20 million viewers are a tempting target.
How can you tap into the potential of YouTube to promote your business and sell your products or services? The answers in YouTube for Business show you how to make YouTube part of your online marketing
plan-and drive traffic to your company's website. In this book you'll le
Paperback, 265 pages
Published August 1st 2008 by Que (first published July 29th 2008)
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Alexander Koro
Книга полезная! Читается легко, дает представление о возможностях использования YouTube для бизнеса. Содержит конкретные методики, советы и практические примеры. Конечно, что-то уже устарело и поменялось в возможностях самого YouTube. Тем не менее, опираясь на материалы книги, можно планировать стратегию маркетинга в сети YouTube. Рекомендую всем, кто хочет использовать YpuTube для бизнеса.
Nov 16, 2008 rated it it was amazing
Lately everyone seems to be talking about YouTube. What started out as a place to waste a few hours watching stupid people tricks has grown into the next big marketing thing. It makes sense. Where else can you get your infomercial or other video blurb in front of millions of people without paying a cent?

Many people are jumping on the bandwagon without thinking. They post their old commercials or send in a clip without much thought about if they should be using YouTube. While YouTube can be a gr
Dec 24, 2008 rated it really liked it
This is a great book - if you're interested in what the book's title says. It will take you through the ins and outs of YouTube, as well as give you video-shooting tips, and good marketing advice. I think this is the future and is great for the world! How so? You ask. Because it is people to people without the gatekeepers, or Salesman pressure. If you have a product that you want people to purchase, you have to let them know about it. The New World is open via the Internet. This book will help y ...more
James Carter
Oct 23, 2016 rated it liked it
YouTube for Business is a handbook in how to get started with Youtube mainly for advertising a business. Mostly, it seems to be aimed for corporations. Personally, I didn't find anything new or significant to learn from the book; a lot of information is very obvious and can be figured out without the book once one knows that all he needs is a camera/camcorder and a video editing software. All in all, YouTube for Business is probably best for those who have never touched Youtube or, I should go f ...more
Alexander Kittilsen
Sep 05, 2013 rated it really liked it
Shelves: video-marketing
The book is to the point and gives specific tips about marketing your company, products or services on Youtube. It's not about video production and theory, it cuts to the chase. Great choice if you want to skip all the general books about marketing, and cut straight to tips, ideas, examples and howto's for generating more trafic with Youtube.
David Feinstein
Mar 08, 2009 rated it really liked it
Shelves: social-media
I liked this book because it is simple, clear and concise in instructions and explanations of marketing ideas.

The neat thing about YouTube traffic generation is it not only generates traffic, but gets your face/voice in front of people as like you were "live".
Timofey Peters
Jan 02, 2014 rated it really liked it  ·  review of another edition
Реально полезная книга:

* легко читается, хороший язык;
* отлично структурирована;
* без воды;
* содержит множество хороших примеров;
* отлично раскрыта тема

Рекомендую к прочтению тем, что собирается вести видео-блог или использовать youtube для бизнеса.
Jul 28, 2013 rated it liked it
Не могу сказать точно, была ли именно эта книга, но названия совпадают:) Хороша для новичков, которые всё ещё бояться снимать видео. Для меня лично - ничего нового, но было приятно пройтись по чек-листу и убедиться, что всё делаю правильно.
May 03, 2010 rated it liked it
Shelves: business
I found about half of the book to be helpful. The other half I felt like I already knew. However, if you are truly a newbie to the world of social media, the entire book should be quite useful.
Floyd Saunders
Nov 26, 2008 rated it liked it
Useful guide for creating YouTube videos to support your business. I plan to start applying ideas from the book as soon as possible.
Dalibor Cicman
Aug 08, 2015 rated it really liked it
Super kniha, načrtne fungovanie YouTube, ale bohužiaľ YouTube sa rýchlo vyvíja a mení, preto by som nečítal viac ako 1-2 roky starú reedíciu.
Carlos Eduardo
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Sep 14, 2013
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Evgeniy Bacherikov
Полезно, но затянуто
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Michael Miller received a Marketing degree from Indiana University in 1980. After graduation, he worked for seven years in his family's retail business, then spent twelve years in various positions at Macmillan Publishing. In his last position as Vice President of Business Strategy, he helped guide the strategic direction for the world's largest reference publisher and influence the shape of today ...more
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