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Think. Do. Say.: How to Seize Attention and Build Trust in a Busy, Busy World
Cut the jargon. Build purpose. Get real.
People today are inundated with non-stop content, broken promises, endless product extensions—and pressure from articles titled, “The 7 Things That Successful People Do Every Day.” They don’t know where to look or who to trust. So how do you win their time, and their confidence? From renowned advertising creative director Ron Tite comes a powerful approach to cutting through the noise—three words: Think. Do. Say. Ditch the jargon, and start making good things happen for you and your organization.
People today are inundated with non-stop content, broken promises, endless product extensions—and pressure from articles titled, “The 7 Things That Successful People Do Every Day.” They don’t know where to look or who to trust. So how do you win their time, and their confidence? From renowned advertising creative director Ron Tite comes a powerful approach to cutting through the noise—three words: Think. Do. Say. Ditch the jargon, and start making good things happen for you and your organization.
321 pages, Hardcover
Published February 1, 2020
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Displaying 1 - 22 of 22 reviews
June 25, 2019
Think. Do. Say.: How to Seize Attention and Build Trust in a Busy, Busy World, is a thought-provoking book written in such an engaging style that I found myself reading it in one sitting. Ron Tite teaches his readers how to persuade by telling a story (or a strategic narrative) guided by brand belief. He teaches you to avoid pitch slapping in favor of a much more competent strategy. Complete with case studies and personal anecdotes, Think.Do.Say is a refreshingly informative light-read that will have you thinking differently about brand positioning and expertly avoiding the dreaded integrity gap.
October 20, 2019
This is a brilliantly simple book with wonderful examples of both good and bad marketing. It will inspire anyone in the field who is not soul-dead. The idea here is that we are so deeply suspicious of marketing and indeed most communications by companies that only an authentic chain of honest thinking, then doing consistently with your values (what you’ve thought) then saying directly what you did – telling the story – will work. Read this beautiful book for inspiration on your vacation and come back to work charged up and ready to change the world.
May 13, 2024
Simple yet insightful read for anyone in marketing or advertising. Woven in the book are dozens of brand examples of how trust is built and brands communicate.
October 10, 2024
Actually an enjoyable, relatable, and humorous business book with some great points.
“True authenticity is being comfortable with your imperfections. All of them. They’re not bugs that contribute to your weaknesses. They’re features that contribute to your strengths.”
“True authenticity is being comfortable with your imperfections. All of them. They’re not bugs that contribute to your weaknesses. They’re features that contribute to your strengths.”
June 15, 2020
Enjoyed how this book is written, with short paragraph sections on each point to be made complemented with quotes, key messages reinforced in big font, and some entertaining observations (like how we react to the door bell nowadays and the "skip ad" countdown). Although I have never met Ron Tite, I feel the book reads as a very authentic voice of the author's. Think, Do, Say = Belief, Action, Communication (plus a bit of inspiration) = perfect delivery. It's about standing out from the crowd and keeping that power of attention and trust.
While I got what the book is trying to put across, I didn't feel as strong of an impact as I had hoped, perhaps that was due to reading it in multiple settings, or maybe because it seems more relevant to running a business. I thought the discussion on influencers is interesting (how most destroy trust more than add value) and the section on some of the most used jargons/phrases at work is pretty funny. I kind of got lost in the middle of the book, as the idea gets choppy with little indication of what comes next, and feels a bit disjointed with the overarching message.
The takeaway that stuck with me: sometimes you don't need a belief that's revolutionary, but the execution must be so.
While I got what the book is trying to put across, I didn't feel as strong of an impact as I had hoped, perhaps that was due to reading it in multiple settings, or maybe because it seems more relevant to running a business. I thought the discussion on influencers is interesting (how most destroy trust more than add value) and the section on some of the most used jargons/phrases at work is pretty funny. I kind of got lost in the middle of the book, as the idea gets choppy with little indication of what comes next, and feels a bit disjointed with the overarching message.
The takeaway that stuck with me: sometimes you don't need a belief that's revolutionary, but the execution must be so.
September 4, 2021
I saw Ron speak at the National Speaker's Association conference, and was blown away with his deep thinking. This book is a good resource for him. I'd like to see more in terms of templates and tools to help the reader apply his learning. Maybe he has them, but they weren't referenced in the book.
That said, this was a good read to make me think differently about our organization and our strategy - and what can be better than that?
That said, this was a good read to make me think differently about our organization and our strategy - and what can be better than that?
September 12, 2021
Fluff.
Literally the only word that comes to mind when reading this book. It’s like the Publisher told the author he had 300 pages to fill up and he could only think up enough quality content to fill 100 so had to fluff it out.
I felt like I was reading a series of blog posts copy and pasted together in a book.
I gave it two stars though because it isn’t awful; there are some good messages.
Literally the only word that comes to mind when reading this book. It’s like the Publisher told the author he had 300 pages to fill up and he could only think up enough quality content to fill 100 so had to fluff it out.
I felt like I was reading a series of blog posts copy and pasted together in a book.
I gave it two stars though because it isn’t awful; there are some good messages.
November 7, 2019
Ron has created a simple approach—for people and organizations—to achieve success through alignment of their values, actions, and communication. He gives the secret sauce away in the title of the book: Think Do Say. This comedian, agency copywriter/founder, and keynote speaker has written an entertaining book filled with examples of brands known and unknown practicing the think part, the do part, and the say part to reiterate the importance of agreement among the three. Don’t miss the quotes from famous people that lead off each chapter. They would be just as chuckle-worthy in block letters surrounding that kid in the green and white shirt shaking his fist.
June 27, 2020
The book didn't share any new concepts, had more relevant or updated examples...BUT Ron's ability to DELIVER the message...amazing!
Great insights, examples and entertaining all the way through.
Starting a business? Podcast? In sales? ...talking to more than one person a day? This book is for you. 😏
Great insights, examples and entertaining all the way through.
Starting a business? Podcast? In sales? ...talking to more than one person a day? This book is for you. 😏
December 7, 2021
A solid Meh.
I listened to the audiobook, which is read by Tite, and it is a very entertaining listen. Tite knows his way around jokes and can deliver them well. It is fun to listen to him roast rote marketing efforts. However, part of my enjoyment was imagining every marketing team in a boardroom saying "think, do, say" before embarking on these campaigns.
I listened to the audiobook, which is read by Tite, and it is a very entertaining listen. Tite knows his way around jokes and can deliver them well. It is fun to listen to him roast rote marketing efforts. However, part of my enjoyment was imagining every marketing team in a boardroom saying "think, do, say" before embarking on these campaigns.
March 20, 2022
Read the cover of this book and save yourself the time, that's all you get from it.
The author is a stand up comic, and after announcing that, the books attempt at humor made sense. I didn't find the humor amusing.
The author is a stand up comic, and after announcing that, the books attempt at humor made sense. I didn't find the humor amusing.
June 21, 2022
A well written, no nonsense, and very practical business book. Or maybe philosophy book. Definitely integrity book. Must read for business strategists, communicators and those who care about their personal brand.
October 21, 2019
The first half read a bit disjointed but the second half had some good takeaways
January 8, 2020
Ron Tite's book is amazing
January 20, 2020
This is a leadership and business book that is really an integrity how-to for everyone. It’s excellent.
March 31, 2020
Good. Saw the author speak live so the book followed similar themes.
Read
November 4, 2020It's so shiny! And funny! But I'm not sure if this is any more than a nicer costume on a terrible capitalist corpse. *Shrug emoji* #bookclub4m #business genre
May 4, 2021
8 out of 10
April 2, 2024
Current favorite brand book. Easy listen, entertaining stories and incredible reminders about how our brand is far more than just your visual brand / logo/ etc.
March 11, 2025
“Every person from the top to the bottom can understand the soul of the organization and can articulate how they can help bring it to life.”
Ron Johnson recommended this book, As CEO he was fired from JCPenney, but without a doubt was way ahead of his time. Attempting to revamp the department store by creating store-in stores for all JCP’s brands. His innovation was only half completed before he got axed leaving all the locations halfway done in a pitiful under construction look. The Store-in Store concept was adopted in one shape or another by most of the industries leaders.
Ron Johnson recommended this book, As CEO he was fired from JCPenney, but without a doubt was way ahead of his time. Attempting to revamp the department store by creating store-in stores for all JCP’s brands. His innovation was only half completed before he got axed leaving all the locations halfway done in a pitiful under construction look. The Store-in Store concept was adopted in one shape or another by most of the industries leaders.
September 17, 2019
I got a digital copy of this book via NetGalley and was a breeze to read through.
The language is simple and at times even poetic. The fact that he has been a comic in his life clearly shows off in the book. He is clever, witty and funny, and all at the same time. HE also has a way of cutting through the crap and getting direct to the point that he wants to make. I read the entire book in a day and re-read the book again.
Also, the stories that he shares are also shared in an interesting way. His personality shines through the entire book, which in a way is what he preaches.
Will recommend this book to anyone who is starting their branding/transformation journey as we speak.
The language is simple and at times even poetic. The fact that he has been a comic in his life clearly shows off in the book. He is clever, witty and funny, and all at the same time. HE also has a way of cutting through the crap and getting direct to the point that he wants to make. I read the entire book in a day and re-read the book again.
Also, the stories that he shares are also shared in an interesting way. His personality shines through the entire book, which in a way is what he preaches.
Will recommend this book to anyone who is starting their branding/transformation journey as we speak.
June 29, 2019
Curious about stories? Start here. This book is very engaging you dive into it. The author uncovers very interesting moments. Some of them we are so used to that we do not notice as they became a part of our reality and, in fact, these are all stories told to us daily if not often.
Displaying 1 - 22 of 22 reviews