Samurai Selling: The Ancient Art of Service in Sales

by Chuck Laughlin

Samurai Selling is a unique guide for the modern salesperson. The code of the ancient Japanese samurai is grounded in service and personal character. Samurai Selling shows sales professionals how to apply the code of the samurai, so that whether you sell cars, real estate, office products, or personal home products, you have fresh and powerful techniques to win life-long customers.

Samurai Selling tells stories of the ancient samurai and relates them to today's competitive sales climate. Based on a proven seminar which the authors have taught to thousands of managers and sales professionals, the book is filled with practical tips, examples, and exercises that will hone your selling skills and improve your customer service.

Genres: Business, Nonfiction

176 pages, Paperback

First published December 15, 1994

Reviews

[Mitchell Williams]

This book was recommended to me by a well accomplished business consultant so I think my expectations were high going in.

This is a great quick for someone starting a sales career. It has some good lessons about mentality, preparation and timing and being true to you KI.
It was personally hoping it would be a bit more technical, however for a 150 page book it’s worth a read.

[Daniel Kudanovych]

Know the person you are competing against better than they know themselves

[Damien Cabral]

Some great sales concepts in here, highlighting the importance of serving customers with integrity. The Samurai metaphor sometimes got a little cheesy. Although overall it was quite entertaining.

[William Long]

Of the many sales methodologies out there, this one has a common theme with an honorable and common-sense approach, connecting sales with the ancient order of the Samurai: The one who serves. This is my favorite book of the sales genre.

[Ned]

Overview of sales principles that are drawn from some of the samurai philosophy. It hits critical spots on how to sell, be of service and make sure you address the customer needs. It's dense and good overview of winning sale principles.

[Alaxeria]

Great stories, very practical knowledge that could be implemented in any field.

[Nick Woodall]

I liked this book. Not as "gung-ho" as the title makes it appear.