Biz Dev 3.0: Changing Business As We Know It

by Brad Keywell, Seth Godin (Foreword)

Business development is the most effective way for new and old economy companies to grow bigger and stronger very quickly-and this guide explains what it is and how it works. Business development is not just sales, marketing, or mergers and acquisitions. It entails aligning a company with complementary partners to meet or exceed goals with new economy speed. Regardless of a company's size, how long it has been in business, or the product it produces, this guide will help it prosper and grow by providing proven and practical tips, checklists, and toolkits on how to use business development.

250 pages, Hardcover

First published June 1, 2001

Reviews

[Joshua Ballantine · Rating 3 out of 5]

Great read by Chicago entrepreneur, Brad Keywell. This book is so inspiring to startups to use their small size as an advantage to move quickly against the big companies and make their mark.