Social Media Marketing: An Hour a Day

by Dave Evans, Susan Bratton (Foreword)

If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results.  Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day.  In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.

Genres: Social Media, Business, Nonfiction, Reference, Technology

409 pages, Paperback

First published January 1, 2008