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Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build Their Brand
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Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build Their Brand

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3.86  ·  Rating details ·  29 ratings  ·  7 reviews
While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its unique plan to bring greater authenticity to your company and your brands. Drawn largely from interviews with leaders in companies that have achieved measurable success in this arena, authors ...more
Hardcover, 297 pages
Published November 1st 2008 by Jossey-Bass
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Steve Brady
Feb 01, 2012 rated it really liked it  ·  review of another edition
Shelves: digital
I recommend this book to anyone struggling with how to be transparent, whether from an organizational perspective, or just as an individual.

Organizations around the globe have been committing to “transparency” in recent years. So much so that some have even view this as another word to be added to the famous “Buzzword Bingo card” that Joe mentioned in a previous Joe’s Corner. Like so many words that make it on to that card, it is one that is both dripping with content, and devoid of meaning. It
...more
Kristen
Jul 29, 2012 rated it it was amazing
Shelves: best-non-fiction
"I need to start by saying that I am not generally a fan of "business books," because they frequently seem to be pedantic, preachy and completely clueless about how things work (or don't) in the real world. This book is NOT like that!

The book is chock-full of real-life situations and case-studies of companies - many that are household names - who have done transparency well, or who have learned the hard way why, as Holtz and Havens state: "Transparency is not a choice."

What I especially loved
...more
E
May 04, 2009 rated it it was amazing
Insightful look at social media and transparency in business

Shel Holtz and John C. Havens have tremendous experience with a range of social media, and both this experience and their zest for its possibilities come through clearly. This lively, timely book’s core message is simple: In the digital age, transparency is a requirement, not a choice, and so business leaders must decide how to manage it. Your choices are complex, and fraught with emotion and risk. Transparency issues concerning opennes
...more
Bill
Jan 03, 2009 rated it it was amazing
According to John Haven's co-author Shel Holt "transparency is a requirement due to increased regulations and (has) become a key driver of new information and messaging for companies...transparency is both a strategy and a condition.

In a nutshell transparency relates to information flow from the company to investors, it is also known as "full disclosure" and "Tactical Transparency" is (or should be) the standard reference for anyone in business...small or large
...more
Gareth Jones
Jan 22, 2013 rated it really liked it
Web 2.0 is here for the crisis management team and transparency is now an expectation form most stakeholders and if you are not you will be forced to in a crisis. This book is definitely recommended reading for the crisis management practioner, I also know what 'punchcasting' is now ...more
Paul Ohlson
Feb 22, 2009 rated it really liked it
Valuable insight into what it means for companies to communicate openly with their employees and customers. A great reminder that any successful relationship, whether it be personal or business, requires open, honest communication to succeed.
Rob
Jul 22, 2009 rated it really liked it
Terrific guide focused mainly but not exclusively on social media. Especially useful because it considers those who want to wade into transparency as well as those ready for a deep dive.
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