Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

by Terence A. Shimp

ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion.

Genres: Business

629 pages, Hardcover

First published August 2, 1999

Reviews

[Indra · Rating 5 out of 5]

this is ok

[Bob · Rating 3 out of 5]

$160.00 book!

[Leah Good]

Not bad for a textbook. Definitely one of my preferred courses.