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Maxi-marketing: The New Direction in Advertising, Promotion, and Marketing Strategy

3.95  ·  Rating details ·  19 ratings  ·  0 reviews
Rapp and Collins, founders of one of the largest direct marketing agency networks, reveal the new direction that is revolutionizing the business world. The development of computer technology allows for a more reliable, cost-efficient mode of selling.
Paperback, 304 pages
Published March 1st 1989 by Plume (first published March 1st 1986)
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