Advertising Outdoors: Watch This Space!

by David Bernstein

Outdoor advertising is one of the oldest and purest forms of communication. Until now, however, it has remained largely undocumented.  Advertising Outdoors  looks at the creative ingenuity of art directors and copywriters who devise the artwork and ideas for outdoor advertising, to explore how their artistic input drives an industry that supplies large-scale frames, billboards, transit shelters, bus sides, taxis, airships and many other locations. David Bernstein also analyses the rise of commercial art and the development of advertising, with close reference to successful advertising campaigns. This book will be of enormous interest to designers, advertising professionals and clients, though no less accessible to any reader who is intrigued by the complex mechanics of the apparently simple world of advertising.

Genres: Art

240 pages, Paperback

First published March 1, 1997

Reviews

[Roksana]

I read this book while I was at college.

[Benjamin Little]

Though I believe many industries are moving away from outdoor advertising, this book is an interesting collection to have on the shelf. It is an excellent source for some creative fodder for advertising discussions.

[Kiki]

what a book!!!