The Art of Event Planning: Pro Tips from an Industry Insider

by Gianna Cardinale Gaudini

Do you want to create events that are memorable and impactful? Then, read on... Creating exceptional events is a challenging yet rewarding endeavor. It's not enough to simply decorate a room it's time to learn how to make a lasting impact for your company, your attendees, and most importantly -- your professional identity. The Art of Event Pro Tips from an Industry Insider is a valuable and insightful guide for event planners. Gianna Gaudini, Executive Event Producer at Google, reveals her secrets for success. Whether you're a well-seasoned veteran, just starting out, or anywhere in between, you'll benefit from her case studies, advice and lessons learned through years of success. Gianna is passionate about helping event planners create events that are memorable, meaningful, impactful and most of all successful. She is a sought-after writer and speaker and holds certifications in interior design and as a court master sommelier. The Art of Event Planning will help you learn how Testimonials Gianna is a master at beautifully crafted events that leave the attendee inspired and in awe. She flawlessly manages complicated stakeholder relationships with her calm and positive demeanor to lead the way to one of a kind experiences. Gianna is in the top 1% of both inspiring and get-things-done individuals, I have ever worked with. -- Anya Kuligina Gianna is a professional problem solver and when it comes to event planning, that's the most important skill there is. It's fun to work with a partner who is so passionate about the details - Gianna always pushes us to be our most creative and obsess over every little thing . -- Lauren Austin Gianna is a true experience designer. Whether it's a beautifully cooked meal at her home or a first class business event, her attention to detail is flawless . -- Whitney Sales Gianna brings a dash of Hollywood's style and Napa's class to everything she does. -- Gunnar Counselman Gianna is an experience architect, and an artist. Her expertise sheds light on every aspect of events, from intimate details to larger experiential themes. Gianna has a way of inspiring all those around her and the insights she has to share are extremely valuable for those willing to think this way, connected to their people and their purpose . -- Simone Drucker

204 pages, Hardcover

Published August 9, 2026

Reviews

[Jennie Clayton · Rating 2 out of 5]

Definitely written from a position of privilege and designing events on a grand scale. There weren’t many examples of times she’d had difficult customers, demographics and successfully steered back on course following disasters which is more familiar in this industry. It’s all very ‘money no object’ still I was interested to read about her wedding and thought that goes into client experience and I guess her planning must be so meticulous with a good budget she seldom makes mistakes!

[julie quin · Rating 3 out of 5]

Well written but not a toolkit or resource for event planning

I think it's a lovely aspirational book but if you are aiming to start a new business it may not be for you. Napa valley events sound amazing but the book is about the top 5% of clients not the average event.