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The Corporate Social Mind: How Companies Lead Social Change from the Inside Out
by
One Voice, United Efforts, and a Social Mindset
The Corporate Social Mind introduces a new cultural and strategic approach to social issue engagement by companies. Today’s social issues require a different mindset—one that builds on the expertise of both corporate social responsibility and marketing teams to achieve impact and public/consumer action for social change. This ...more
The Corporate Social Mind introduces a new cultural and strategic approach to social issue engagement by companies. Today’s social issues require a different mindset—one that builds on the expertise of both corporate social responsibility and marketing teams to achieve impact and public/consumer action for social change. This ...more
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As an "older" Millennial, I haven't yet worked for a company that mentioned Corporate Social Responsibility (CSR) but this is the second source I've read claiming that folks are now considering CSR in their job searches, so this really has me thinking what I should be looking for in an employer. The authors of the Corporate Social Mind establish eight traits companies can strive towards in order to better exemplify CSR; financial philanthropy is certainly not the only way that companies can cont
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This book provides an in-depth look at how companies can and should interact more positively with society and the culture they exist in. The authors provide 8 targeted chapters, each exploring a specific trait that is required to have a true Corporate Social Mindset. There is also an interview with a business leader at the end of each chapter to show real examples of the traits in action. I would recommend this book to anyone who is interested in how to solve societal issues, anyone who manages
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I loved that this book includes two major insights: sustainability and community involvement.
I'd admit that for every interview it was the one question I wanted to get an answer on how a company is meeting these needs and reaching out to the people around them.
I would recommend this to anyone in the corporate world and also in the interviews shared here- you get a feel of a company's values and this I believe is key for any non-profit or individual thinking of partnering with a company to create ...more
I'd admit that for every interview it was the one question I wanted to get an answer on how a company is meeting these needs and reaching out to the people around them.
I would recommend this to anyone in the corporate world and also in the interviews shared here- you get a feel of a company's values and this I believe is key for any non-profit or individual thinking of partnering with a company to create ...more
Oct 18, 2020
Lilian
added it
The Corporate Social Mind examines what companies need to look at when designing the corporate social responsibility (CSR). The authors advocate not just social programmes but having it social mentality engraved in their identity. Companies in the US and Europe are doing this being strategic in their approaches and use of assets, listening to the needs of their stakeholders and building synergies.
This would be a great book for co-workers to go through together because each chapter has assessment ...more
This would be a great book for co-workers to go through together because each chapter has assessment ...more
Excellent book!!!
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Readers also enjoyed
Derrick Feldmann is a sought-after speaker, researcher and advisor for cause
and corporate social responsibility engagement. He is the lead researcher and
creator of the Millennial Impact Project, a multi-year study of how the next
generation supports causes. The annual Millennial Impact Report is cited
regularly by such outlets as Forbes, TIME, Wall Street Journal and Fast
Company.
The report launches ...more
and corporate social responsibility engagement. He is the lead researcher and
creator of the Millennial Impact Project, a multi-year study of how the next
generation supports causes. The annual Millennial Impact Report is cited
regularly by such outlets as Forbes, TIME, Wall Street Journal and Fast
Company.
The report launches ...more
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