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Startup Guide to Guerrilla Marketing: A Simple Battle Plan for First-Time Marketers
More than two decades and dozens of bestselling books have proven that guerrilla marketing is the number one low-cost method for marketing a business. If you’re abusiness owner who wants to take advantage of its powerful, effective techniques but don’t know where to start, the man who started it all teaches you just what to do. Jay Conrad Levinson, the father of guerrilla ...more
Paperback, 288 pages
Published March 1st 2011 by Entrepreneur Press
(first published November 13th 2007)
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Insane amount of typos. You'd think the authors of a book about marketing would make sure that their product was up to spec. Seems like they crank these Guerrilla Marketing books out as quickly and often as they can so they can keep making $. Some decent ideas but mostly generic, somewhat out-of-touch advice. The grammatical and spelling errors really make it hard to take this book seriously.
Having come from a non-business background, this book really opened my eyes to different marketing tools I can use in my new business. I am more than excited to start using several of the things I learned from this book right away!