E-COMMERCE OPERATIONS MANAGEMENT

by Qing Cao, Marc J Schniederjans

Latest Edition: E-Commerce Operations Management (2nd Edition)This book focuses on managerial issues of operations management for e-commerce businesses. Specifically, it will help students interested in the managerial aspects of running e-businesses to know what is important in their operations, including personnel, technology, and systems. The book uniquely shows how the basic content of operations management (i.e., quality, inventory, product design, etc.) should be applied in an e-business.Very recent e-commerce research findings and methodologies have been incorporated to offer a broader range of academic contributions. The text is based on hard, empirical evidence provided by numerous e-commerce organizations and research scholars.The book also presents a detailed, step-by-step set of procedures and successful strategies that readers can use immediately. New knowledge has to be made easy to use and the authors have integrated the current theory with current practice so that users can see the benefits and use them without delay.A complimentary copy of the ‘Instructor’s Manual and Test Bank' and 10 PowerPoint presentations of the text materials are available for all instructors who adopt this book as a course text. Please send your request to sales@wspc.com.

308 pages, Paperback

First published July 1, 2002

Reviews

[Nguyễn Đại · Rating 5 out of 5]

best book ever

[Louis Lamoureux · Rating 3 out of 5]

OK, but a little light

[Will Burns · Rating 3 out of 5]

Reading books by academics always reminds me of how little they know in comparison to those actually doing the roles. I had a similar feeling reading this. I found it useful enough as an overview and it had enough useful tips to get a 3/5. However, it is those working in companies who are coming up with the solutions and re-writing the rules. Those in academia simply do a good job of recording it.