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Image by Design: From Corporate Vision to Business Reality
This book illuminates and clarifies the relationship between corporate image and corporate strategy. In his book the author urges businesses to recognize the fact that image is reality. It is necessary to create commercially useful corporate and brand images through identity and to design systems that drive all communications for maximum impact and cost effectiveness.
Paperback, 216 pages
Published June 1st 1997 by McGraw-Hill Primis Custom Publishing
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