Goodreads helps you keep track of books you want to read.
Start by marking “Image by Design: From Corporate Vision to Business Reality” as Want to Read:
Image by Design: From Corporate Vision to Business Reality
Enlarge cover
Rate this book
Clear rating
Open Preview

Image by Design: From Corporate Vision to Business Reality

3.50  ·  Rating details ·  6 ratings  ·  0 reviews
This book illuminates and clarifies the relationship between corporate image and corporate strategy. In his book the author urges businesses to recognize the fact that image is reality. It is necessary to create commercially useful corporate and brand images through identity and to design systems that drive all communications for maximum impact and cost effectiveness.
Paperback, 216 pages
Published June 1st 1997 by McGraw-Hill Primis Custom Publishing
More Details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Image by Design, please sign up.

Be the first to ask a question about Image by Design

This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

Showing 1-11
3.50  · 
Rating details
 ·  6 ratings  ·  0 reviews


Filter
 | 
Sort order
Fitz Gitler
rated it really liked it
Mar 23, 2018
Thorsten Block
rated it it was amazing
Jul 10, 2017
John
rated it really liked it
Nov 02, 2014
Jill
rated it it was ok
Apr 26, 2015
Muneef Hameed
rated it liked it
Jul 08, 2011
Wanjoo Kim
rated it liked it
Jan 26, 2015
Puakela
marked it as to-read
Aug 15, 2011
Zarul Nazli
marked it as to-read
Jun 08, 2014
Gerry Nate
marked it as to-read
Jul 08, 2014
Robert M
marked it as to-read
Jun 04, 2016
Dan Walkup
marked it as to-read
Nov 13, 2016
There are no discussion topics on this book yet. Be the first to start one »