What do you think?
Rate this book
DATA DRIVEn
New book
236 pages, Paperback
Published March 27, 2019
2 people are currently reading
4 people want to read
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 of 1 review
March 9, 2020
The BEST data strategy book I've seen (for marketing, not other areas). It focuses on the mindset, the key points to focus on, and the general points of how to drive an enterprise into data driven heaven. Tons of case studies, the authors have been first line in the transformation of big company names. A great chapter on "how to make it real for your company" with very down to earth tips on the corporative implementation and checklist. A MUST!
Displaying 1 of 1 review