Predicting Health Behavior: Research And Practice With Social Cognition Models

by Paul Norman

Providing the theoretical background and examples of how to apply the most common social cognition models to health behaviours, this book thoroughly examines how to assess the advantages and disadvantages of using each of these models, appropriately apply each model in practice, adequately analyze and report the results and apply the models to change health behaviour.

Genres: Psychology

385 pages, Paperback

First published January 1, 1995