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Modesty: A Fashion Paradox

3.93  ·  Rating details ·  57 ratings  ·  25 reviews
Modest fashion has been gaining momentum in the mainstream global fashion industry over the past half-decade and is now a multi-billion-dollar retail sector. Its growing and now consistent appearance on high-profile fashion runways, on celebrities and in the headlines of fashion publications and news outlets, has shown that the modest fashion movement is hugely relevant to ...more
Published March 2020 by Neem Tree Press
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Fathima Ashab
Feb 27, 2020 rated it it was amazing
First of all, you should pick this up if you have the contradictory thoughts between modesty and fashion. They need not be two different things and you will know why if you read this book. Now let me tell you why I liked this book. I don't know if everyone as a Muslim has felt left out in a group of people who look down at hijab and covering the body fully in general. I have been there and trust me it hurts when you want to look fashionable but at the same time, you don't have a proper dress in ...more
Shehzeen Muzaffar
Mar 25, 2020 rated it it was amazing
Absolutely brilliant!
Feb 27, 2021 rated it really liked it
'Modesty: A Fashion Paradox' presents a unique insight into the evolution of the modest fashion industry over the past decade.

The book discusses the notions of modesty in different faiths and cultures and highlights that modesty is not exclusive to the muslim faith.

Modest fashion is an extremely complex topic and has their own definition. The author presents the Quranic verses relating to the modesty and beautifully explains the islamic concept of 'Haya'.

I particularly liked the fact that the au
Apr 29, 2020 rated it it was amazing
Intriguing Look At Muslim Fashion and the Rise of Generation M Through That Lens. I grew up in a very conservative Christian region. The church I grew up in wasn't hyper strict on dress code (though it was still enforced that pants and closed toed shoes were required for males, which I chafed at every summer - this was outside of Atlanta, after all), but I new others that were very much in the vein that Lodi describes in brief flashes of this book where she looks at any form of Christianity at a ...more
Apr 28, 2020 rated it it was amazing
If you ask me about modest fashion, I could probably name about 4 bloggers, but the world of modest fashion bloggers, and hijabi bloggers in particular is vast and it’s influence more far reaching than its given credit for.

Hijabi fashion bloggers are often brushed off as vacuous, self-serving and paradoxical. Hafsa Lodi’s Modesty, A Fashion Paradox rugby tackles this stereotyping of these bloggers and gets to the very heart of just how influential these women are, how varied and even contradicto
Zee Monodee
Jul 27, 2020 rated it liked it
Shelves: non-fiction
Interesting book. Did feel repetitive throughout, with much of the same information referred to in different places, almost as if this could have done with better organization into chapters and planning (it did feel lumped together throughout). But what made me enjoy this a bit less is that many pages read almost like a catalog of modest brands and/or modest bloggers with their names dropped all through along with their Instagram handles (which makes you want/need to drop the book and go open In ...more
Jen  (Remembered Reads)
Jun 07, 2020 rated it really liked it
An overview of the evolution of the modest fashion industry over the past decade with profiles of some of the big names in brands, designers, and influencers.
While the whole was a bit uneven (the chapter detailing the last hundred years of modest fashion in Turkey, Iran, Egypt, and Indonesia was simplified to a level that felt shallow), the chapter about the ongoing debate about the whether or not the idea of modest fashion is a contradiction in terms, since to be fashionable is to stand out, m
Jul 07, 2020 rated it it was ok
This is a discussion of the modest fashion thing that happened over the past few years, mostly from the perspective of UAE people and culture. There was some mention of non-Muslim modest clothing brands and some brands outside the Emirates, but not much substantial. It was kind of repetitive, and I didn't learn a whole lot that I didn't already know, having myself been a consumer of modest fashion media and clothing during the time period the book covers. A good explanation for an outsider. ...more
Fatima Mahmood
Jun 19, 2020 rated it it was amazing
Growing up in a patriarchal household, the word modesty was instilled in a certain way within me. When I first saw this book, I was captivated by the model and the attire she was adorned with on the cover page. It seemed so effortless and stylish. When my eyes caught on “Modesty” written in bright yellow, I backtracked, the definition of modesty fed to me through out my youth came screeching back and I honestly dreaded opening this book and seeing them again.

I couldn’t have been more wrong, Hafs
Dec 13, 2020 rated it it was amazing
I’m so glad this book exists in the world. Having lived in the UAE for half her life, and a fashion journalist herself, Lodi gives us an inside look into the modern fashion industry. Not only does the book explore the origins and trajectory of this relatively new industry, Lodi also explores the many different ways in which Muslim women across the globe apply their understanding of modest-clothing and she also makes it clear that modest fashion isn’t exclusive to Islam or even to women - many pe ...more
I requested a DIGITAL Advance Reader Copy of this book from #NetGalley in exchange for an honest review. I was denied. I am reviewing the book anyway on Goodreads, and Facebook.

I BOUGHT it as I live in a city that has a very large Muslim population and this subject fascinated me.

From the publisher, as I do not repeat the contents or story of books in reviews, I let them do it as they do it better than I do 😸.

May 24, 2020 rated it it was amazing
Modest fashion is such a debatable topic to talk about, no matter the religion and the geographical area considered.

Indeed, it is originaly force upon women by men, and its rules are set by men - in their capacity of fathers, husbands and religious leaders - but women themselves may assume a religious choice and direct their fashion options based on their faith requirements. Within the limits set by society and politics - especially in those countries where institutions impose on women their cho
I was provided a digital ARC by Netgalley and the publisher in exchange for an honest review.

As a non-hijab wearing Muslim woman living in Western society, I have frequently been exposed to conflicting views on the idea of modesty and fashion. As a result, I have struggled with the subjective nature of modesty. One person’s perception of modest dress may be immodest to another and vice versa. I am also interested in the different historical patterns in terms of modesty. For all of these reason
Jul 19, 2020 rated it liked it
I don't know much about fashion but have been vaguely aware of how more "modest" wear has become more mainstream and how certain groups such as Muslim women who may choose to cover their hair, etc. have been pushing this further into the mainstream. Lodi describes things from fashion and clothing wear in different countries to how different designers, influencers, etc. are changing this. She also talks about whether "fashion" might be a paradox with Islam, and more.

This wasn't for me. I came to
Oct 16, 2020 rated it it was amazing
This was a fascinating read. Even the phrase 'modest' coupled with fashion seems such an oxymoron. This book examines exactly this issue, and whether modest fashion really warrants a separate retail category, or, in the end, is it all just fashion, albeit with skin covered. The book discusses notions of modesty in different faiths, looks at the history of covering in different countries like Iran, Turkey and of course recently France, where how women dress has been politicized by governments enf ...more
Jun 03, 2020 rated it it was amazing
This book was an amazing read! It was the perfect balance of social and political issues without being preachy. If you are interested in fashion I think this book would be so interesting for you. If you identify as a modest dresser (whatever that may be to you) this book really opened up my eyes to the different issues and changes the fashion industry and its consumers have dealt with. My personal favourite chapters were the more political ones, coming from an academic political background I fou ...more
Mar 27, 2020 rated it it was amazing
I read this book while traveling (borrowed it from my wife) and found it extremely eye-opening. I didn’t realise the extent to which Muslims are now influencing global retail, and how headscarves, previously criticized and ridiculed by much of the Western world, are now even being shown at big fashion weeks around the world.
I happened to be holidaying in Istanbul while reading the book, and was particularly interested to learn about Turkey’s history with Muslim women’s dress codes, and the big
Omair Saya
Oct 16, 2020 rated it it was amazing
The author does a brilliant job of looking at modesty in fashion through different lenses - political, religious, cultural and commerce. While also exploring the effect social platforms have had on bringing the modest fashion movement to the mainstream.

The additions of social handles of women and brands mentioned in the book allow the reader to further discover and engage brands.

Definitely recommend!!
Apr 04, 2020 rated it it was amazing
A very interesting book about the different cultures and how they dress. It tells you about how the high streets and fashion labels have taken to putting themselves out there in the shops for the different cultures and how it has been perceived by the general public.

Thank you NetGalley for my complimentary copy in return for my honest review.
Apr 07, 2021 rated it really liked it
Refreshing book on a topic that tends to generate deafening arguments rather than understanding discussions. You don't need to be a Muslim to enjoy reading this book and learning a thing or two. The basic message of this book that should be embraced by all is that it is the woman's right to choose what she wants to reveal or conceal, without the judgment of others. ...more
May 10, 2020 rated it it was amazing
Superbly written book that offers a unique insight into the world of modest fashion. A credit to the Muslim, fashion and literary community.
Mar 20, 2020 rated it it was amazing
Such a good read, a balanced & insightful approach of a multi-faceted topic- Modest fashion. Can't wait to read more books by the author Hafsa Lodi! ...more
Amir Lodi
Mar 20, 2020 rated it it was amazing
Very informative and insightful! A must read for anyone connected to or interested in the fashion industry, be they producer or consumer.
May 21, 2020 rated it really liked it
Instagram @elle_reads

[Modesty: A Fashion Paradox] Hafsa Lodi analyzes modest fashion's rise to a multi-billion dollar trend and questions if it is here to stay. (#gifted @neemtreepress)
Ready your phones. this is a book to read with IG open. Lodi purposefully makes it easy for readers to connect to the brands, influencers, writers, EVERYTHING in the realm of modest fashion. I loved scanning the interviewee's profiles as I read. She even includes a little black book of ke
Nikita Garg (thebookelf_)
Feb 12, 2020 rated it really liked it
Modest fashion, a term used incessantly these days by giant fashion industries and fashion enthusiasts. The modest fashion industry is booming and with it is the constant need to upgrade and stay ahead in style. When I read about modest fashion while my book was in transit, I was truly intrigued by the paradox. Modesty and fashion are oxymorons in their true sense and through her book Modesty – A Fashion Paradox, Hafsa Lodhi talks about this thriving sector and every single element – from influe ...more
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