Business Cards: The Art of Saying Hello

by Mike Dorrian, Liz Farrelly

Business Cards: The Art of Saying Hello is the ultimate business card book, bringing together the best examples of cards created by designers around the world. Business cards are a major design challenge; creating successful cards is all about the clever use of space; but just a little space. And that's not all. A design needs to make a splash, stand out from the crowd or announce you as part of a team; and how do you solve the problem of creating a universally understood message while catering to cultural differences and multiple languages? Materials are also important; not all cards are machine printed, and this book features cards on punched metal, stitched fabric, cards with heat-sealed cut-outs, or made from recycled subway tickets, plus clever examples of best-practice using “make-your-own” business-card machines.

Over 300 cards are grouped into sections reflecting different design approaches: Typography, Photography, Materials, Illustration and Found Objects. Proving just how inventive you can be with a limited space, this book is a rich source of ideas and inspiration both for designers and anyone wishing to make a statement with their business card.

Genres: Design, Business, Art, Nonfiction

272 pages, Paperback

First published December 1, 2004

Reviews

[Kyttee]

I've bought this book at a moment where I was interested to design business cards for my clients. I knew about the basic measures, but I thought something was missing and that's when I fell on this book. This is the book that you buy to be inspired by another designer's artwork/design.

This book has maybe 4 pages of texts and after that until the end, there are business cards illustrations/designs along with the designer's name, the client for whom the design was and 2-3 lines of info about it.

A book to get to get inspired by other business cards designs.

[R.Friend]

Surprisingly good and quite extensive. You'll want to buy both.

[♥erin]

Absolutely amazing book, I love all the choices of cards they picked to write about. The design overall of every card is amazing. Inspirational.

[Lindsay]

This book really shows the creativity of artists. There are very interesting solutions to business cards as art pieces.