Corporate Communication: A Guide to Theory and Practice

by Joep P. Cornelissen

The Sixth Edition of  Corporate  A Guide to Theory and Practice  continues to be the market leading text in its field, having been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics such as CEO activism and corporate character and purpose.

New to This
Corporate Communication  is essential reading for students studying Corporate Communication, Organizational Communication, Strategic Communication, PR and Marketing Communications, as well as a valuable resource for reflective practitioners.

Genres: Nonfiction, Business, Communication

336 pages, Paperback

First published May 14, 2008

About the author

Joep Cornelissen is a Professor of Corporate Communication and Management at Rotterdam School of Management, Erasmus University and a visiting professor at IE Business School, Madrid.

He is an Associate Editor for the Academy of Management Review, a Council member of the Society for the Advancement of Management Studies, a former General Editor of the Journal of Management Studies (2006-2012) and serves on the editorial boards of the Academy of Management Journal, Journal of Management, Journal of Management Studies and Organization Studies.

Joep's general text on corporate communication (Corporate Communication: A Guide to Theory and Practice, Sage Publications) is now in its Fifth edition, and is used by nearly 25,000 students in over 50 countries

Reviews

[jose · Rating 3 out of 5]

Hyvää pöhinää.

[Minäpäminä · Rating 3 out of 5]

Partly skimmed through. Fine for a basic business school approach to organizational communication.

[Cooper · Rating 3 out of 5]

This was a textbook for a class in my grad program. It provides a solid overview of strategic and corporate communications touching on such subjects as crisis management, corporate branding and identity, strategic planning, media relations, and corporate social responsibility.

You know, it's a textbook so it's not going to be the most exciting read on planet earth. Would I have read it outside of class, probably not (plus, being a textbook it's rather expensive - used it was $45). But it's objective as a teaching instrument is fully met and it does provide a strong overview of the subject. I feel, combined with my class, that my understanding of the subject was strengthened by having read it.

[Laura Walin · Rating 4 out of 5]

This book delivered what the ttle promised: Indeed it was a good mix of theory and practice giving clear insight int the different aspects of corporate communication. I also appreciated the case studies, of which there were plenty, as they really managed to illustrate the key points of each chapter.

[Iina · Rating 3 out of 5]

It’s a textbook, gives overall view of corporate communications. Sometimes things could’ve been summarised for faster go through, but other than pretty solid. Wouldn’t buy as individual & self development- this was a course book for me.

[Frank Nuijens · Rating 5 out of 5]

Not the easiest read, but a very complete overview of the field of corporate communication.

[Tiffany · Rating 4 out of 5]

Used as a textbook for a graduate school class. Pretty easy to read but some of the case studies/examples were a little dated, especially when it came to social media crises.

[Selin · Rating 4 out of 5]

Kurumsal iletişim alanında temel ve kuramsal bilgiler edinmek açısından iyi bir başlangıç kitabı ancak baskıda çok fazla imla hatası mevcut

[Anastasia Tuple · Rating 4 out of 5]

Nicely organized and comprehensive for whoever is interested or is practising in the field of corporate communications.

[Aliah · Rating 4 out of 5]

Great refresher for established comms professionals. I wish the book had more content on metaverse and web3 and hoping future updates will have more on emerging tech.

[Julia Hoeve · Rating 1 out of 5]

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[Zar Khan]

Interesting: