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The Fiction Formula: The New Rules of Self Publishing Success

4.23  ·  Rating details ·  106 ratings  ·  22 reviews
All you need to know to be a full-time storyteller is in these pages.

Johnny Truant and Sean M. Platt -- owners of the Sterling & Stone Story Studio and authors of the how-to-publish cornerstone Write. Publish. Repeat -- have spent the last eight years learning the ins and outs of professional storytelling. Between just the two of them, they've written 100 books. The stud
Kindle Edition, 318 pages
Published December 11th 2019
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Patrick Sherriff
Feb 09, 2020 rated it really liked it
Shelves: on-writing
Good enough... my proper review is here: ...more
Cora Foerstner
Jan 22, 2020 rated it liked it

There are a few nuggets, but most of the book is rambling, often vague and repetitive discussions of how the authors work. The discussion on 4 acts rather than 3 acts was particularly tedious and awkward. Dividing act 2 into two distinct parts is a common point made in many books on writing and done with more finesse and detail. I skimmed page after page. The discussions on finding your genre, their pre-writing process, and some of their advice for new writers on launches and adver
Miguel Ángel Alonso Pulido
Feb 24, 2020 rated it really liked it
Shelves: no-ficcion
Una actualización muy necesaria del clásico Write.Publish.Repeat, que incluye consejos y recomendaciones para escritores que autopubliquen sus títulos para la nueva década. Me ha gustado que además de encargarse del proceso que rodea a la escritura, hablen del proceso de creación de sus obras y cómo lo afrontan, con algunos aspectos que pienso poner en práctica. Sobre todo, lo mejor es que esa fórmula a la que aluden en el título, la del trabajo duro y el esfuerzo, es la única que funciona. Muy ...more
Antoine Bandele
Jan 20, 2020 rated it liked it
You can get most of this for free on their podcast but if you want something that’s more easy to digest this ain’t bad.
Juneta Key
Dec 14, 2019 rated it it was amazing
I own and read Write, Publish, Repeat by these authors when they released along with the follow up to it Iterate and Optimize. This book is even better in that there is so much more to it with great tips that cover everything you need to know to go Indie of today. There is a lot to learning in an always changing industry but this book will definitely help you navigate it. A great addition to your own writer's bookshelf.

I received a free ARC copy of this book and am voluntarily leaving a review.
Jane Night
Dec 10, 2019 rated it it was amazing
Synopsis: This is a nonfiction book about writing fiction. It is a companion to Write, Publish, Repeat. Please note I received an ARC copy of this book however my review is honest, true, and in no way influenced by receipt of the ARC.

My Rating:

I absolutely loved Write, Publish, Repeat. It is one of those books I tell every indie author I meet that they need to pick up.

I feel very similarly about the Fiction Formula however I do feel that those who are just dipping their toe into writing will
Jerry Walch
Aug 30, 2020 rated it it was amazing
The king of horror, Stephen King said, “If you want to be a writer, you must do two things above all others: read a lot and write a lot. There’s no way around these two things that I’m aware of, no shortcuts.” If you are just getting started as a writer this is one book you need to read, The Fiction Formula: The New Rules for Self Publishing Success by Johnny Truant and Sean M. Platt. Even if you plan to pursue traditional publishing, this book is a must read. This is a book that you will want t ...more
Lucas Schmidt
Good advice that could have been said in 200-250 pages. The part about choosing the right genre is valuable. Some people might switch genres after reading that section. Other parts were vague but pointed you in the right direction--to another book written by them or someone like Chris Fox. It does open your eyes to what is important when someone wants to write for the rest of their life, which is writing good books that people want to read and sometimes re-read. A lot of it is advertising their ...more
Taylor Ellwood
Mar 11, 2020 rated it liked it
Shelves: writing, business
This book presents a good overview of the craft of fiction writing and some of the elements of the business of writing. I've given it 3 stars though because the authors haven't really addressed the advertising or marketing aspects to any degree of depth. In fact it feels like they basically took part of Write, Repeat, Publish and did a bit of updating about advertising, but nothing that would bring it up to speed for 2020. It would have been nice if they had provided some much more updated infor ...more
Ellen Bard
Dec 25, 2019 rated it it was amazing
I'm a longtime fan of Sterling and Stone, but even so was really impressed by this book, which contains a comprehensive review of activities needed from pre to post publication and everything inbetween. The authors discuss how to professionalise your writing and marketing and all the bits around it, including reminding authors they are running a business.
I've enjoyed following the authors over the last 5 years and this contains a huge amount of wisdom and advice distilled into easily accessible
Feb 20, 2020 rated it it was amazing
Shelves: e-books, i-own
The Sterling & Stone group have published hundreds of books.
They know what they are doing.
Know your why? I can hear Sean saying.
Or, as they put it: the first draft is when you say it, the second draft is when you say what you mean, and the third draft is when you say it well.
They start with your genre, and your idea and go all the way through the entire process to running a writing business.

Johnny has a distinctive writing style and if you don’t like it, you won’t enjoy reading this, but I have
Jason Nugent
Mar 28, 2020 rated it it was amazing
Excellent book for indie authors to check their bearings.

Excellent book for indie authors to check their bearings. Johnny and Sean present best practices to set authors on the path to success. Is there a set “plug and play” (their words) formula guaranteeing success? No, but with the methodologies presented, the reader can expect to build a better brand and more viable business.
Marcy Kennedy
Oct 03, 2020 rated it really liked it
Shelves: owned, writing-books
I'm planning to read this again to take notes.

So why a 4-star rating instead of a 5? The helpful nuggets are buried in among vague generalities that really needed to be delved into more deeply. I know they say they're trying to be general so that this book will continue to be useful years from now, but a lot of spots are too general to be useful at all.

Personal preference - I don't like how much profanity this book includes. It seems inappropriate in a non-fiction teaching manual.
Margie Sullivan
Jan 25, 2020 rated it it was amazing
I'd recommend this book and have to say it was better than I expected. A lot of these books just regurgitate the same information that either they, or someone else, have said before. It was well written and easy to follow, although it would have benefitted from a summary of the so-called Formula at the end. If I have a criticism, it's that I don't understand why writers of these writing self-help books insist on referring to movies as examples rather than books. ...more
Jan 11, 2020 rated it it was amazing
Shelves: reviewed
A must-read for any indie author thinking long term.

This book is a goldmine of strategies for indie authors, especially those starting out and looking to build a long career. I was tempted to highlight half of the book while reading, it was so good... But I settled for highlighting the parts I thought were absolutely key and planning to re-read it in the future. Practical strategies and advice on book structure, series planning, launching, and business as an author.

The content of The Fiction Fo
Holger Haase
Feb 25, 2020 rated it really liked it
Fantastic follow up to their earlier WRITE. PUBLISH. REPEAT. with a much larger focus on the actual writing process as opposed to the publishing and funneling concepts that Platt & Truant have implemented. Not reinventing the wheel but those guys have a knack for providing great common sense approaches to writing and publishing.
Mar 15, 2020 rated it it was amazing
Inspirational and practical

Practical advice on writing fiction as a business from guys who actually do it and know what works. If you want to make a living as a fiction writer, buy this, read this, and do it.
Lavinia Thompson
Jan 07, 2021 rated it it was amazing
This book will make you rethink the way you write and publish books completely. The author was both sassy and informative, making for an enjoyable read on what can be some dry subjects. A must read for any indie author. Looking forward to reading "Write. Publish. Repeat." next! ...more
Jun 01, 2020 rated it it was amazing
Good follow-up to WPR

Most lucid advice I've read on how to structure your story and write it out. Very simple and very effective.
Grayson Sydney
Sep 03, 2020 rated it it was amazing
An excellent followup!
Mel Clark
Mar 10, 2020 rated it it was amazing
A useful book for writers. I've already recommended it to an author acquaintance. ...more
Oct 15, 2020 rated it really liked it
Solid, nuts and bolts guide to doing things the right way. Equally balanced on publishing and actually writing the books.
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