Goodreads helps you keep track of books you want to read.
Start by marking “Iacocca: An Autobiography” as Want to Read:
Iacocca: An Autobiography
Enlarge cover
Rate this book
Clear rating
Open Preview

Iacocca: An Autobiography

3.95  ·  Rating details ·  7,127 Ratings  ·  251 Reviews
He's an American legend, a straight-shooting businessman who brought Chrysler back from the brink and in the process became a media celebrity, newsmaker, and a man many had urged to run for president.

The son of Italian immigrants, Lee Iacocca rose spectacularly through the ranks of Ford Motor Company to become its president, only to be toppled eight years later in a power
Paperback, 357 pages
Published June 1st 1986 by Bantam (first published 1984)
More Details... edit details

Friend Reviews

To see what your friends thought of this book, please sign up.

Community Reviews

(showing 1-30)
Rating details
Sort: Default
Mar 25, 2012 rated it really liked it
Having recently read Steve Jobs and of course having been mesmerised by it, I figured that it would be a tough act to read another corporate tale for quite some time. But having asked around a bit, I was recommended the autobiography of Lee Iacocca. As I am still in the mood to learn how great corporate guys have clicked and what makes them stand apart, I decided to get my hands on Iacocca. Lee Iacocca is not of my generation, nor do the American cars hold any great presence in my country... so ...more
Rohit Sharma
Apr 06, 2018 rated it really liked it
February 2018, I completed 20 years of my driving career :) and I realized that as my first drivers license finally expired. Even after driving a plethora of cars in last 20 odd years, I still haven't laid my hands on my dream car which happens to be a Ford Mustang (without any doubts). A couple of years back as soon as it was launched in India, I had a very light tinkle in my eyes and I end up buying the "Autobiography" of Mustang's Dad - Lee Iacocca, the guy who made it possible. It has been m ...more
Занятное чтиво :( Но книга меня разочаровала. Очень долго жила в очереди на прочтение, но...

Содержание книги я бы определил так:

1) Процентов на 20 - ура-патриотические сентенции про "великую Америку", про то, как клёво быть американцем, про великое прошлое-настоящее-будущее этой страны и её экономики. Плюс всякие гениальные идеи автора про то, "как нам обустроить Америку" :)

IMHO. всё это мало интересно, т.к. и времена другие, и страна другая, и патриотизм во многом как был, так и остаётся пос
Jan 05, 2017 rated it it was amazing
This book is a gold mine. Labor relations, change management, marketing, Govt. relations, cost reduction, & the recent Trump rhetoric – I get to know all about it in this 370 page paperback, which was written way back in 1984. More than that it teaches you about persistence, about having a greed for ambition, about confronting petty egos, not falling in the paralysis of analysis and doing something, and about having guts to do what might be unpopular now but right in the long term.
Many of th
May 15, 2018 rated it liked it  ·  review of another edition
так давно начала читать эту книгу, что уже с трудом помню, что там было!

но ок, если серьезно, есть две любопытные темы в этой автобиографии - история поднятия "крайслера" из руин, и бесконечная ненависть ли якокки к генри форду второму (это не ТОТ генри форд, а его внук)

про "крайслер": якокке пришлось уволить 33 топ-менеджера за 3 года, потому что они были не в состоянии поменяться и работать по-нормальному, а также тянули за собой целые команды таких же долбоебов, как и они сами. это жестоко, к
Jul 03, 2011 rated it liked it
Recommends it for: Managers, Libertarians, Liberals
Recommended to Michael by: Serendipity
Shelves: memoirs, self-help
Lee Iacocca wrote this book while he was still seen as one of the most successful managers in American automotive history, after he had switched from working for Ford to become CEO of the ailing Chrysler, and had managed to rescue it (temporarily, as it turned out) from foreign takeover. In some ways, now that his light has faded a bit, it may be easier to see this book as being useful for its advice on management from a flawed but gung-ho manager, rather than as an ego document of one man’s lif ...more
Книга входит в список 99 книг рекомендованных Personal MBA, поэтому я решил ее прочитать.

Книга рассказывает о биографии одного из выдающихся деятелей в автомобильной индустрии Ли Якокка, по руководством которого было выпущено много успешных моделей: Мустанг, Фиеста у Форд, а также нескольких популярных моделей у Крайслера.
В книге описывается период обучения автора, приход в компанию Форд стажем инженера, перевод в отдел сбыта и далее его карьерный рост и "приключения". В книге очень подробно ос
Claude Vertu
Aug 15, 2012 rated it it was amazing
My absolute favorite book of all time! I have read this book over and over again, throughout the years. Although I'm usually into more spiritual/science type books, this one has always moved me because it's about business, cars, family, and a true super-hero. In short; it's got it all! I've read many books on business management, but nothing has taught me more about hard work, discipline, and even faith, than Lee's autobiography. If I were stranded on a desert island and could only have one book ...more
Priyanka -
Sep 09, 2015 rated it really liked it
Lee Iacocca is a compelling and an easy to read book.Even though this was written almost 30 years back,this provides a window to the auto industry in a manner which is relevant even today.Fired at the age of 54 by Henry Ford,after serving the presidency for 8 years,Iacocca doesn't sit back and play golf.He joins Chrysler,revives it and brings it back from the brink of bankruptcy.The father of Mustang and one of the greatest CEO of all times is a man who believes in working hard and being straigh ...more
Aug 01, 2017 rated it it was amazing
Shelves: biography-memoir
I picked up this book because it was referred to on several episodes of the show The Office. So I was intrigued. Lee Iacocca's life and successes were amazing. His success story is so full of great advice and common sense approach that you can't help but try and find a way to incorporate them into your life.

He is known as the father of the Mustang and the savior of Chrysler. Though having been a great president at both companies, he was famously fired from Ford. What was most fascinating was ho
Jennifer Tanzi
Feb 06, 2018 rated it it was amazing
Great read! A great leader for sure!
Yevhen Nesin
Aug 25, 2015 rated it liked it
I guess he wrote the book because of the ego. The story is quite interesting, it was nice to look inside automobile industry, but sometimes it looked like Lee was telling just how great he was and how miserable and silly was Ford and others. The book is nice to be read, but definitely not a must. Especially nowadays.
Hesamul Haque
Dec 31, 2015 rated it really liked it
It is an amazing read. In this book the reader not only gets to know about the life of Lee iacocca but also the valuable lessons which his dad taught him and how he saved the company he joined after serving as the president at ford for almost 8 years are the take aways from the book. Following your passion is success!
Arjun V
Jan 04, 2017 rated it really liked it
The writing is so good, that it's easy for you to forget that it's actually an autobiography.
But the story itself is so gripping, in a way, and gives you an insider account of the war of the cars b/w GM, Ford and Chrysler, narrated by the king himself.
Written back in the 90s, the book gives you an interesting perspective of the visionary of this man.
Dec 03, 2012 rated it liked it
Shelves: preachy, meh
Donated by an ex-boss who believed I may learn a thing or two from his idol. I did and bitching was one of the lessons. Man, this books reeks of Iacocca's hate of Mr. Ford and you will be reminded of it in almost everything Mr. Iacocca did at Chrysler.

The very explicit hire-and-fire methodology justified is at the least very disappointing.
Ashwin Krishnamoorthy
Jun 23, 2014 rated it really liked it
Quite a fast read. Simple, elegant writing of straight to the point, typical American businessman. Much to his flamboyant writing, Iacocca writes the story of the Chrysler turn-around. Any one with the slightest business inclination, should pick this up as your next read.
Roy Huff
Jan 13, 2013 rated it really liked it
This book was great insight into auto leader great. It had me briefly flirting with supporting trade protectionism with respect to US fiscal and monetary policy when I was a novice on the subject. The concepts are not completely sound, but the book is an excellent autobiography on Lee Iacocca.
Gautham Vasan
Nov 15, 2017 rated it liked it
I have a hard time believing Lee Iacocca can handle criticism. Throughout the book, he either derides his detractors or vehemently defends his decisions. Early on, when he keeps disparaging Henry Ford Jr, he comes across as resentful and deeply hurt. I can empathize with a disgruntled employee, but I have a hard time believing that Henry Ford Jr was that incompetent. Our memories always tend to paint us in a positive light. But looking at Lee Iacocca's autobiography, I feel like my memories are ...more
Mason Hewitt
Jan 10, 2018 rated it really liked it
This book is very interesting. It tells about Lee Iacocca's life in great detail. It tells about his time at the Ford place and I was looking forward to hearing about his time at Chrysler. Althouth many people do not lile him for what he did, he did save the Chrysler corporation after all. They were about to file for bankruptcy before he came in.
My grandfather suggested that I read this book after he did so himself. I am glad that I did, because it cleared up what I thought or already knew about
Dec 27, 2016 rated it it was amazing  ·  review of another edition
Карьера Менеджера. Ли Якокка

О чем книга? Это автобиография человека который создал первый “Мустанг” и помог возрождению “Крайслера”. Якокка рассказывает истории о своем детстве, учебе, работе в компаниях “Форд”, “Крайслер” а также рассуждает о важных на тот момент (1980-е) темах.
Кому читать? Книгу можно и нужно прочитать каждому. Это интересная книга о жизни менеджера который любил свое дело и не боялся трудностей. Если вы читали “Моя жизнь, мои достижения” Г.Форда,
Senthil Murugesan
Sep 22, 2017 rated it really liked it
Read this book when I just passed out of college. This would be almost 20 years back. Event today, a lot of what I read in his book resonates and I can relate to it and live it.

Am amazing and inspiring read.
Varun Moka
Jan 20, 2018 rated it it was amazing
Undoubtedly, the best autobiography I have ever read till now. Very entertaining, very well written, never got bored in any chapter. Informative and exciting at the same time. Huge respect for Lee lacocca!!!
Aug 09, 2018 rated it it was amazing  ·  review of another edition
The best tool to learn how to make a true decision and be the true manager
Akshay Kulkarni
Aug 23, 2017 rated it really liked it
Quite thrilling book !
Itai Chitungo
Mar 25, 2018 rated it it was ok
He is a guy who blows his own trumpet but fails to create a lasting company in Chrysler
Denis Scholokov
Aug 07, 2018 rated it really liked it  ·  review of another edition
Интересная книга. Но, с точки зрения бизнес литературы, полезной информации практически нет.
Keith Shubert
Aug 23, 2017 rated it liked it
Interesting but self-serving, of course.
David Penso
Aug 12, 2017 rated it it was amazing  ·  review of another edition
A lot of great inspiration and insight

Many subjects covered with great wisdom and insight. Iacoca covers his life from childhood to retirement and his life lessons.
Alowk Rustagi
Apr 02, 2018 rated it liked it
I think the book hasn't done justice to the personality it tried to cover.
Elysse AKA EILIS Heller
Yup, he was a capitalist.
« previous 1 3 4 5 6 7 8 9 next »
There are no discussion topics on this book yet. Be the first to start one »
  • Made in Japan: Akio Morita and Sony
  • Direct from Dell: Strategies that Revolutionized an Industry
  • Jack: Straight from the Gut
  • Odyssey: Pepsi to Apple--A Journey of Adventure, Ideas, and the Future
  • My Years with General Motors
  • Sam Walton: Made In America
  • The HP Way: How Bill Hewlett And I Built Our Company
  • The Commanders
  • My Life And Work (The Autobiography Of Henry Ford)
  • Once Upon a Car: The Fall and Resurrection of America's Big Three Automakers--GM, Ford, and Chrysler
  • Maverick: The Success Story Behind the World's Most Unusual Workplace
  • Father, Son & Co.: My Life at IBM and Beyond
  • Who Says Elephants Can't Dance?: Inside IBM's Historic Turnaround
  • Business Maharajas (Penguin business)
  • The Reckoning
  • Shift: Inside Nissan's Historic Revival
  • Trump: The Art of the Deal
  • McDonald's: Behind The Arches
“Get all the education you can then go out and do something - do anything.” 12 likes
“It’s a good thing God doesn’t let you look a year or two into the future, or you might be sorely tempted to shoot yourself. But He’s a charitable Lord: He only lets you see one day at a time. When times get tough, there’s no choice except to take a deep breath, carry on, and do the best you can.” 3 likes
More quotes…