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Design Entrepreneur (Slipcased): Turning Graphic Design Into Goods That Sell
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Design Entrepreneur (Slipcased): Turning Graphic Design Into Goods That Sell

3.30  ·  Rating details ·  76 ratings  ·  7 reviews
Designers are used to working for clients, but there is nothing better than when the client is oneself. Graphic and product designers, who are skilled with the tools and masters aesthetics, are now in the forefront of this growing entrepreneur movement.



Whether personal or collective, drive is the common denominator of all entrepreneurial pursuit; of
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Paperback, 240 pages
Published September 1st 2008 by Rockport Publishers (first published January 1st 2008)
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Average rating 3.30  · 
Rating details
 ·  76 ratings  ·  7 reviews


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Gage
Feb 13, 2011 rated it liked it
Shelves: design, business
This is a beautiful book full of great interviews / case studies of designers who've made the leap into working more for themselves and marketing their own products or ideas. I do wish, however, that the book had more information about how this is done, why designers are doing this, and maybe some lessons learned or best practices for success. You can find a little of this information within the interviews but the author really leaves it up to you to connect the dots and make your own conclusion ...more
Dave
Oct 12, 2018 rated it it was ok
On Goodreads the subtitle of this book "Turning Graphic Design Into Goods That Sell" is as prominent as the title itself, but this is not so on every platform and I bought this book without realising the emphasis on graphic design. Not really the fault of the book but its cover does promise entrepreneurship in the content which is sadly lacking.
The Book doesn't really explain how any of the projects featured made it into production, nor does it mention whether they made any money (Some of
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Lisa
Nov 10, 2010 rated it really liked it
Full of profiles of designers who have created self-directed projects, this book is an inspiration to me. This is a perfect compliment to another book I've been reading called Making Ideas Happen by Scott Belsky (Behance Network). Both explore how designers can and should go beyond client-driven work to find niches and solve problems.

Read Heller's book to be inspired by what designers have done and can do, then read Belsky's to learn what it takes to move your great ideas from concept th
...more
Herbert
Mar 04, 2009 rated it it was amazing
An enormous source of inspiration for anyone wanting to strike out on their own. Heller interviews dozens of successful "creatives", for lack of a better word, about their various enterprises and the challenges and rewards contained therein. Highly recommended.
Mimi Bear
Aug 02, 2012 rated it liked it
Took too long to read. Lots of repetition. Good resource.
Minah
Jun 13, 2011 rated it liked it  ·  review of another edition
Good to see or read that good designers turn to be entrepreneurs of their companies. Lots of interviews and works.
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Steven Heller writes a monthly column on graphic design books for The New York Times Book Review and is co-chair of MFA Design at the School of Visual Arts. He has written more than 100 books on graphic design, illustration and political art, including Paul Rand, Merz to Emigre and Beyond: Avant Garde Magazine Design of the Twentieth Century, Design Literacy: Understanding Graphic Design Second Ed ...more