The legacy of the "Alpha Male" has created physical, dominant and aggressive behaviours in men. This attitude and associated body language built bad habits that have left men without a sense of direction and unable to talk about problems. The time has come to outline what it is required by Alpha ideology in modern day culture.
In this book, Jonny Ellis and Ben Elliott discuss the values behind Alpha and Beta mindsets. In essence, Alpha is comfortable, progressive and constructive, while Beta is uncomfortable, regressive and destructive. With this philosophy, a person has the power to choose Alpha or Beta, recognising that these are transient states that change multiple times throughout a day.
The Alpha Code is a set of nine suggested Applications, each containing nine Programs. For those who feel lost, unstructured and low in psychological, emotional and physical fitness, this book is a great companion for spending less time in The Beta Zone and more time in The Alpha Zone.