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Copywriting Secrets

4.37  ·  Rating details ·  19 ratings  ·  3 reviews
What if you could sell anything to anyone?

Nobody is born knowing how to sell. But the truth is, you can learn how to sell more . . . a LOT more . . . when you discover the right words that make people buy.

Copywriting is selling. Whether online, offline, in video, direct mail, on Facebook, or from the stage, copywriting is how you put words together that make people click,
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Paperback, First, 265 pages
Published September 30th 2019 by Author Academy Elite
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Bruce Harpham
Dec 15, 2019 rated it it was amazing
Shelves: marketing
Discovered the author via his podcast with Russel Brunson, co-founder of ClickFunnels. I enjoyed the book and found it to be an easy read. It is interesting to note that Edwards comes to copywriting because he was looking to sell his own products. I would recommend the book as an introduction to copywriting especially if you are focused on selling digital products or information products. I also have the book in audio format and I've started to go through the book for a second time.
Dan Pickett
Nov 17, 2019 rated it really liked it
An excellent summary of strong copywriting practices
Benjamin Arp
Jan 13, 2020 rated it really liked it
Shelves: ecommerce, sales
Good book. Easy to read. I’d recommend for anyone in ecommerce, sales, or copywriting.

Like Russell Brunson’s books there’s about 20% sales pitch for a software solution to 80% content.
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