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The Choice

4.24  ·  Rating details ·  321 Ratings  ·  26 Reviews
TOC has been successfully applied in almost every area of human endeavor, from industry to healthcare to education. And while Eli Goldratt is indeed a scientist, an educator and a business leader, he is first and foremost a philosopher; some say a genius.
He is a thinker who provokes others to do the same. Often characterized as unconventional, and always stimulating--a sl
Paperback, 173 pages
Published October 1st 2008 by North River Press (first published January 1st 2008)
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Ash Moran
Dec 27, 2010 rated it it was amazing  ·  review of another edition
I'm torn between whether this is the best book I've ever read, or the second. It's in contention with The Goal, also by Eli Goldratt.

The Goal introduces the concept of the Theory of Constraints by starting in a factory and identifying a manufacturing bottleneck. Towards the end, it talks about the idea that the thing constraining a business may not be physical, but mental - an idea or policy. The Goal's key idea is a process of ongoing improvement, targeted at whatever the current constraint is.
Александр Федотов
У каждого плодовитого автора есть книга 'как жить лучше с идеями автора х'. Голдратт - не исключение. И я рад этому.

Книга построена в форме диалога между ним и его дочерью, который шаг за шагом отвечает на вопросы о том, как жить полной жизнью.

Голдратт говорит, что этому препятствует несколько вещей:
- представление о том, что мир сложный и сложные ситуации не имеют простых решений
- привычка обвинять других людей в ваших проблемах
- конфликты существуют и мы можем разве что найти компромиссы, а
Jul 27, 2013 rated it it was amazing
Shelves: favorites, business
All the goldratt's books are practical. you can read the book and immediately apply what you learned. Main message of this book is how to think clearly like a true scientist. scientific thinking is not just for biology or social science or... It's for everyday thinking, for solving any problem
Salil Sathe
Sep 29, 2016 rated it it was amazing
I had read this book for the first time at least 4 - 5 years ago. I had loved the book at that time, but still felt that the book was a bit heavy for my liking and understanding.
Over the next four years my understanding of the subject increased, and I had made my mind to revisit this book some day.
A couple of months back, the book "The Goal" was released in Marathi language in the city of Pune and Mumbai. During the book launch at Pune, I had the opportunity to meet Mr. Eliyahu Goldratt's childr
Sep 11, 2011 rated it it was amazing
Eli Goldratt really challenged some of my long held assumptions with some of his ground breaking insights. The book is essentially about having a full life and the ways to go about achieving that and the barriers one needs to overcome and watch out for. Here he lays out his methodology of thinking, his fundamental system of beliefs.

I first heard of Goldratt when I was at Bschool at Somaiya in Mumbai. Some of my classmates who were specializing in Logistics and Supply Chain Management, swore by h
Kanti Brahma
Jul 11, 2012 rated it really liked it
The Choice starts with more generic issues that people face in their lives- how to leave a meaningful life? Whether or not to leave an easy life? How do people behave and what's the rationale for their behavior? But it goes to the frontiers of operation management in retail business.

Goldaratt (he needs to introduction)draws a parallel with apparel retail business and human behavior. The entire book is in the form of a conversation between a father and his daughter. The case-lets discussed in th
Замечательная книга, посвященная основным жизненным принципам Голдратта, на базе которых он строил как бизнес так и ТОС.

Книга написана в художественном стиле от лица дочери Эфрат, в виде бесед с отцом, где он шаг за шагом формирует каркас для качественных изменений в жизни.

Основной посыл - даже если кажется, что все хорошо, можно провести значительные качественные улучшения. Для этого достаточно преодолеть 4 преграды:

1. Уверенность, что реаьность сложна.
2. Восприятие конфликтов как данности
Emilis Kuke
Aug 14, 2011 rated it it was amazing
This is the fourth book I read by Eliyahu Goldratt and I think Eliyahu is more than genius in business, but also, he is a genius in books writing, especially in business romance. The book is quite short, just about 220 pages including anexes and easy to read for regular persons, so to understand TOC principles you shouldn't be business guru. All the ideas presented in book is quite clear with explanations and shot case studies. In the end of book additionally author added his daughter's explanat ...more
Aug 13, 2016 rated it it was amazing  ·  review of another edition
Excellent conclusion to Goldratt's oeuvre

My rating and review is heavily biased by Goldratt's earlier books, which I found incredibly transformative when taken as a group. This book would be unremarkable standing on its own. But knowing how it relates to the theory of constraints, that this way of thinking and living goes much deeper than manufacturing or making products or business, makes this book a kind of meditative epilogue to the whole series. Highly recommended of those that have begun to
Victor Kryvenko
Sep 06, 2015 rated it it was amazing
Если брать книгу и выразить ее как одну практическую идею, то эта идея будет следующей: рисуйте логические карты, что бы решить проблему. Не скажу что книга читаается на одном дыхании. Где идет повествование - то да. Читаешь и не замечаешь. А когда автор начинает гнать читателя по логической цепочке причин и следствий, выстраивает логику рассуждений - подвисаешь. Книга особенно будет полезна менеджерам, которые работают с фешн ритейлом. Очень красиво разложена тема поставок, остаток и тд. По мне ...more
Arvind Srinivasan
Oct 29, 2015 rated it liked it
Recommended to Arvind by: kartik narayanan
A good book that does not keep talking things for long, keep it short and sweet. It not only gives tips to make choices but as well gives some examples on how to implement it in some situation. Toward the end I felt it some what drifted towards people management but never the less it could give out the crux of what the aim of the book is.

Between three and four star, but based on other fours that I have given just going with three for this :)
Sep 23, 2014 rated it really liked it
This is one book of Eliyahu Goldratt. But thanks to my father, I finally managed to get to this one as well. This one is not as interesting or conceptual as some of this other books. But he does provide some interesting business examples from his real life consulting assignments and uses them to illustrate the general thinking process that can help not only in consulting assignments but generally in life as well.
Krishna Khataniar
Jan 26, 2017 rated it really liked it  ·  review of another edition
This is not a '8 ways to' or '5 simple techniques to' kind of book. In 'The Choice' everything that is explained is completely based on real life business problems and their proper solutions. The managers', the suppliers' and the retailers' perspectives and their attitudes - all aspects are very well addressed.

One can gain a lot from this book.
Gabriel Pinkus
Nov 13, 2015 rated it it was amazing
This book may seem awkward to read, but it is Goldratt telling us exactly how to think like a physicist when encountering non-linear (aka messy, chaotic, inexact) situations. This is probably in my top five favorite books of all time.

This book teaches one how to think rationally. For me, it is on par with Goldratt's famous The Goal: A Process of Ongoing Improvement.
Mar 12, 2011 rated it liked it
Muchas críticas dicen que es un libro muy bueno, pero a mi no me terminaron de parecer muy "reveladores" o muy interesantes siquiera los pocos conceptos básicos que se discuten.
Arun Kamath
Apr 20, 2016 rated it really liked it  ·  review of another edition
Though it's completely different from my normal reads... It's a spellbinding account of a way of thinking clearly.
Very helpful to imbibe if you are in finding ways to improve your life
If u r planning to read Goldratt, i suggest reading Choice,Goal,Goal 2 in that order.
Jul 04, 2012 rated it it was amazing
In about just 25 pages this book changed the whole concept of retailing .....Awesome book
Rick Yvanovich
A very different style in this book from what I was expecting. I did enjoy all the case studies but wanted more of them!
Jack Vinson
Second reading after being much more involved in Theory of Constraints projects.
Here's my blog entry.
Apr 03, 2012 added it
A masterpiece. Highly recommended. It has changed my thinking pattern and have significantly improved my perspective towards business problems.
Alexander Mikhalev
Absolutely amazing book, must read for every scientist in business
Ricardo Andorinho
Apr 06, 2009 rated it it was amazing
Another great book from one of the best critical thinkers in organizational development.
May 12, 2012 rated it it was amazing
In time , The Choice will go down as Eli's greatest book. The logic of leading a full life.
Igor Chalhub
rated it it was amazing
Jun 16, 2015
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Sujeong Park
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Jan 31, 2013
Aurimas Mikalauskas
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Sep 17, 2013
Srinivasan S
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May 21, 2009
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Eliyahu M. Goldratt was an educator, author, physicist, philosopher and business leader, but first and foremost, he was a thinker who provoked others to think. Often characterized as unconventional, stimulating, and “a slayer of sacred cows,” he urged his audience to examine and reassess their business practices with a fresh, new vision.

Dr. Goldratt is best known as the father of the Theory of Con
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