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The Choice

4.22  ·  Rating details ·  464 ratings  ·  38 reviews
TOC has been successfully applied in almost every area of human endeavor, from industry to healthcare to education. And while Eli Goldratt is indeed a scientist, an educator and a business leader, he is first and foremost a philosopher; some say a genius.
He is a thinker who provokes others to do the same. Often characterized as unconventional, and always stimulating--a sl
Paperback, 173 pages
Published October 1st 2008 by North River Press (first published January 1st 2008)
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4.22  · 
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 ·  464 ratings  ·  38 reviews

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Ash Moran
Dec 27, 2010 rated it it was amazing  ·  review of another edition
I'm torn between whether this is the best book I've ever read, or the second. It's in contention with The Goal, also by Eli Goldratt.

The Goal introduces the concept of the Theory of Constraints by starting in a factory and identifying a manufacturing bottleneck. Towards the end, it talks about the idea that the thing constraining a business may not be physical, but mental - an idea or policy. The Goal's key idea is a process of ongoing improvement, targeted at whatever the current constraint is.
Sebastian Gebski
Jun 30, 2019 rated it it was amazing
Let's keep it short:
1. Goldratt books are the only books you need to read (ever) about efficiency & optimisation
2. Goldratt's TOC is the foundation of both Lean & Kanban - if you get it right, mastering those will be a piece of cake
3. This one is NOT a book about TOC.
4. However, it's a book about applying TOC in practice (e.g. to have a "full life") - it's not really a fictitious story of some company, but a dialogue between EG & his daughter Efrat.
5. The book itself doesn't introdu
Alistair MacDonald
After reading other novels by Eliyahu M. Goldratt (The Goal, It's Not Luck, Critical Chain), I was able to understand pieces of the process and theory of The Theory of Constraints which set my up to understand The Choice in more detail. This book is different from the novels. It follows the interaction between Goldratt and his daughter as she learns about the philosophical side of her father's theories and how they can apply to life in general. I found this book helpful in providing motivation t ...more
Jul 27, 2013 rated it it was amazing
Shelves: favorites, business
All the goldratt's books are practical. you can read the book and immediately apply what you learned. Main message of this book is how to think clearly like a true scientist. scientific thinking is not just for biology or social science or... It's for everyday thinking, for solving any problem
Ananth Venkatesan
Jul 13, 2019 rated it liked it
What choice we do have
Page 2
If you want an easy life, grab a hammer a big one and hit yourself on the head, hard. You will have an easy life and they will also bring food to your bed.
I definitely want live a meaningful life – a full life – and so does everyone I know.
I am also aware that even though people want to live a full life, most people don’t achieve it,

Page 4, 5 and 6
Only a fool will expect a prototype to work perfectly the first time what one expects is to find out what does work ac
Jan 04, 2018 rated it really liked it  ·  review of another edition
A good read for a new year.

A flawless Superhero Dr. Goldratt comes here. Well, beside the one side winning story, that bothers me from rating this book full stars, it has a lot of hint to think things clearly. Interesting and practical. Good read to start a new year.
May 20, 2018 rated it liked it
This book is really, quite poorly written and thought out for what it is proclaiming to provide. For someone who is not in manufacturing and has only read The Goal there was so much potential for the book to be a huge hit. But when every example they give is a lengthy manufacturing example and all the real-life application notes are found in the appendix you don’t really get much out of it. I went through the chapter notes at the end of the book twice and got twice as much out of it as anywhere ...more
Jack Vinson
Second reading after being much more involved in Theory of Constraints projects.
Here's my blog entry.
Manisha Singh (bookwalikahani)
The Choice by Eliyahu Goldratt
He is called as “iconoclast”by the Economist
He is known for his business related books
And the Choice is not a normal book to read
You really need lot of attention and focus while you read this book,


Published by:Productivity & Quality Publishing Pvt Ltd.


This book is all about business and recommend if you are into business then only read other wise you cannot relate anything and then this book would be a boring read for you,
Marquis Calmes
Jun 01, 2018 rated it it was amazing  ·  review of another edition
Another eye opener from Goldratt

While a lot of this retreads the ground of “Its Not Luck” this dove deeper. That book explored the tools, this book explores the mindset required to best leverage the tools. Worth a read for any TOC students.
Ilya Tsarev
May 16, 2018 rated it really liked it  ·  review of another edition
A bunch of very interesting and real-life concepts that you haven't thought about before. I recommend this book, it gives a fresh look at your thinking process and how you follow the path from a root cause to a consequence of the decision.
Jun 20, 2018 rated it it was amazing  ·  review of another edition
Simple and profound ideas on thinking clearly.
Salil Sathe
Sep 29, 2016 rated it it was amazing
I had read this book for the first time at least 4 - 5 years ago. I had loved the book at that time, but still felt that the book was a bit heavy for my liking and understanding.
Over the next four years my understanding of the subject increased, and I had made my mind to revisit this book some day.
A couple of months back, the book "The Goal" was released in Marathi language in the city of Pune and Mumbai. During the book launch at Pune, I had the opportunity to meet Mr. Eliyahu Goldratt's childr
Sep 11, 2011 rated it it was amazing
Eli Goldratt really challenged some of my long held assumptions with some of his ground breaking insights. The book is essentially about having a full life and the ways to go about achieving that and the barriers one needs to overcome and watch out for. Here he lays out his methodology of thinking, his fundamental system of beliefs.

I first heard of Goldratt when I was at Bschool at Somaiya in Mumbai. Some of my classmates who were specializing in Logistics and Supply Chain Management, swore by h
Kanti Brahma
Jul 11, 2012 rated it really liked it
The Choice starts with more generic issues that people face in their lives- how to leave a meaningful life? Whether or not to leave an easy life? How do people behave and what's the rationale for their behavior? But it goes to the frontiers of operation management in retail business.

Goldaratt (he needs to introduction)draws a parallel with apparel retail business and human behavior. The entire book is in the form of a conversation between a father and his daughter. The case-lets discussed in th
Emilis Kuke
Aug 14, 2011 rated it it was amazing
This is the fourth book I read by Eliyahu Goldratt and I think Eliyahu is more than genius in business, but also, he is a genius in books writing, especially in business romance. The book is quite short, just about 220 pages including anexes and easy to read for regular persons, so to understand TOC principles you shouldn't be business guru. All the ideas presented in book is quite clear with explanations and shot case studies. In the end of book additionally author added his daughter's explanat ...more
Aug 13, 2016 rated it it was amazing  ·  review of another edition
Excellent conclusion to Goldratt's oeuvre

My rating and review is heavily biased by Goldratt's earlier books, which I found incredibly transformative when taken as a group. This book would be unremarkable standing on its own. But knowing how it relates to the theory of constraints, that this way of thinking and living goes much deeper than manufacturing or making products or business, makes this book a kind of meditative epilogue to the whole series. Highly recommended of those that have begun to
Arvind Srinivasan
Oct 29, 2015 rated it liked it
Recommended to Arvind by: kartik narayanan
A good book that does not keep talking things for long, keep it short and sweet. It not only gives tips to make choices but as well gives some examples on how to implement it in some situation. Toward the end I felt it some what drifted towards people management but never the less it could give out the crux of what the aim of the book is.

Between three and four star, but based on other fours that I have given just going with three for this :)
Sep 23, 2014 rated it really liked it
This is one book of Eliyahu Goldratt. But thanks to my father, I finally managed to get to this one as well. This one is not as interesting or conceptual as some of this other books. But he does provide some interesting business examples from his real life consulting assignments and uses them to illustrate the general thinking process that can help not only in consulting assignments but generally in life as well.
Gabriel Pinkus
Nov 13, 2015 rated it it was amazing
This book may seem awkward to read, but it is Goldratt telling us exactly how to think like a physicist when encountering non-linear (aka messy, chaotic, inexact) situations. This is probably in my top five favorite books of all time.

This book teaches one how to think rationally. For me, it is on par with Goldratt's famous The Goal: A Process of Ongoing Improvement.
Krishna Khataniar
Jan 26, 2017 rated it really liked it  ·  review of another edition
This is not a '8 ways to' or '5 simple techniques to' kind of book. In 'The Choice' everything that is explained is completely based on real life business problems and their proper solutions. The managers', the suppliers' and the retailers' perspectives and their attitudes - all aspects are very well addressed.

One can gain a lot from this book.
Jul 04, 2012 rated it it was amazing
In about just 25 pages this book changed the whole concept of retailing .....Awesome book
If u r planning to read Goldratt, i suggest reading Choice,Goal,Goal 2 in that order.
Apr 03, 2012 added it
A masterpiece. Highly recommended. It has changed my thinking pattern and have significantly improved my perspective towards business problems.
Arun Kamath
Apr 20, 2016 rated it really liked it  ·  review of another edition
Though it's completely different from my normal reads... It's a spellbinding account of a way of thinking clearly.
Very helpful to imbibe if you are in finding ways to improve your life
May 12, 2012 rated it it was amazing
In time , The Choice will go down as Eli's greatest book. The logic of leading a full life.
Alexander Mikhalev
Absolutely amazing book, must read for every scientist in business
Ricardo Andorinho
Apr 06, 2009 rated it it was amazing
Another great book from one of the best critical thinkers in organizational development.
Rick Yvanovich
A very different style in this book from what I was expecting. I did enjoy all the case studies but wanted more of them!
Timur Batyrshin
Jul 11, 2016 rated it liked it
Shelves: russian
Ok to read but nothing really new if you read "The Goal".
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Eliyahu M. Goldratt was an educator, author, physicist, philosopher and business leader, but first and foremost, he was a thinker who provoked others to think. Often characterized as unconventional, stimulating, and “a slayer of sacred cows,” he urged his audience to examine and reassess their business practices with a fresh, new vision.

Dr. Goldratt is best known as the father of the Theory of Con
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“Open-minded people will not necessarily agree with me, not when my arguments don't make sense to them. But open-minded people do listen, and if I explain (and when it is important), they are willing to invest in reevaluating their cause-and-effect connections.” 0 likes
“to avoid feeling disappointed, one has to expect that things will, most probably, not work the first time.” 0 likes
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