Stressed and unhappy at work, Celia Gaze thought to herself one day: “Surely there must be more to life than this?” She resigned from her high-powered health management role and started transforming a neglected farm into an award-winning wedding venue. She faced nearly every type of challenge an entrepreneur can face – tribunals, near bankruptcy, court hearings, staff issues, system problems – and survived to tell the tale.
But the moment that transformed her business from a struggle to a success was the moment she put a bow tie on a llama. Everyone thought she was crazy - why on earth would you do that?
But it turns out that the ‘crazy’ ideas are often the ones that change your life. This book is a roadmap for uncovering your crazy idea and implementing it.
From the pitfalls and problems to the practical details of making your idea happen, this is a roadmap for anyone who wants more out of life.
Celia is one powerhouse of an entrepreneur who I’ve had the privilege of meeting several times and her joining some of my events. This book is a fabulously accessible read, really practical as well as inspiring. As a consultant to rural businesses diversifying and serving the modern wedding market myself, I know how important it is to present this sector how it really is, warts and all. Celia does that in spades in this book, opening up her learnings and failures along the way with truly admirable vulnerability so that others can learn and avoid some of those mistakes. I’ve already recommended this book to several of my clients who have loved it. Well done Celia!
"Why Put a Bow Tie on a Llama" is a piece of start-up, entrepreneurial genius. Celia is emotional, real and inspiring.
This book is a testament to the wedding industry and the professionals within - guess what, working in this industry isn’t easy. It’s long hours, hard work and an emotional rollercoaster but the highs really do outweigh the lows and Celia walks us through her journey brilliantly. You’ll laugh, you’ll cry and best of all you will put it down ready to take on the world!
If you’re a professional (in any industry) and you have a dream and are ready to make a change, then this is the book for you.
I read this book in one go. It was so interesting & really easy reading. Celia’s story is fascinating & it was brilliant as a business owner to be able to learn from what worked & what didn’t.
I’ve read a few business books & this didn’t feel like one whilst still giving me lots of ideas on how I can improve what we do for our clients.
Celia is a natural writer & I found it so easy to just keep reading. My husband read it straight after me & did the same, the whole book in one go, that’s how easy to read it is, and how quickly you become engaged in Celia’s story.
Celia is one amazing entrepreneur, from being a Director of a NHS trust to converting a working farm to an award winning wedding venue is not an easy feat to achieve .. The book is a blueprint to others who would like or need to diversify into a business that gives much excitement , joy and happiness ..and profit .. If this is you then ,this is a must read ...