IBM Way: Insights into the World's Most Successful Marketing Organization

by Buck Rodgers, Robert L. Shook

A former IBM executive reveals the marketing philosophy, strategies, and techniques that have made IBM one of the most successful, admired companies in the world

Genres: Business, Nonfiction, Management

235 pages, Hardcover

First published January 1, 1986

Reviews

[Rishi Prakash]

Buck Rogers , the man who used to run the 'SHOW' at one of the biggest names in the corporate world - IBM- has decoded the source of inputs that goes into the making of a IT GIANT which IBM was till mid 80's. It was among the top most admired Company in USA with record turnover and profit till 80's and that is where Buck did a splendid work there and put all here in this book.

The book covers "Effective Sales" as the most important tool behind any good business including IBM where Buck goes deep into how to make "Customer" as the focus behind all activities. He has put all brilliantly through various stories and lessons which amazingly connects very well even today after 36 years from the time he had written this book :)

This was the first book ever written about IBM by an IBM officer. The book was published in 1984.The IBM Way brings out the heart & soul of IBM: how it thinks & behaves behind closed doors, what goes into its decision making, what it deems important and how it stacks its priorities, why IBM's hundreds of thousands of employees never had a union & many other major issues. It talks about everything that makes IBM IBM and at the same time gives the readers a great insight on "Sales & Marketing" which is super relevant even today.

[Ram]

I read this book many years ago and as a management book it is average

[Joseph Gier]

one of the best tracks on leadership and management I have read in many years

[Saurabh Deshmukh]

nice one...

wat i liked particularly was the simplicity ...

a light weight success story i must say..