International Business Strategy: Rethinking the Foundations of Global Corporate Success

by Alain Verbeke

How can you best extend your knowledge of how multinational enterprises (MNEs) function? What does globalization mean for today's managers? How do students turn the message from academic literature into effective business strategies within an MNE? This practical textbook shows how the key concepts from business strategy literature can be applied to multinational enterprise. MBA and Masters students will gain the practical knowledge and skills needed to succeed as effective managers in multinational companies through a critical study of mainstream strategy models and the analysis of forty-five key journal articles. More than twenty 'half-length' case studies from leading firms including Honda, IKEA and Danone show globalization in practice at the firm level. The book also Identifies seven central themes from the literature for successful global strategies and unifies them into a clear framework that can be applied to real businesses worldwide.

499 pages, Paperback

First published November 30, 2008

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[Danijela Jerković · Rating 3 out of 5]

International Business Strategy: Rethinking the Foundations of Global Corporate Success
~ Alain Verbeke


International business...

International business refers to the trade of goods and services, services, technology, capital, and/or knowledge across national borders and at a global or transnational scale.

It involves cross-border transactions of goods and services between two or more countries.

Transactions of economic resources include capital, skills, and people for the international production of physical goods and services such as finance, banking, insurance, and construction. International business is also known as globalization.

To conduct business overseas, multinational companies need to bridge separate national markets into one global marketplace.

There are two macro-scale factors that underline the trend of greater globalization. The first consists of eliminating barriers to make cross-border trade easier (e.g. free flow of goods and services, and capital, referred to as "free trade"). The second is technological change, particularly developments in communication, information processing, and transportation technologies.

Reference:
International business
https://en.wikipedia.org/wiki/Interna...


Strategy is about setting yourself apart from the competition. It's not a matter of being better at what you do – it's a matter of being different at what you do.
~ Michael Porter

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