Consumer Behavior

by Roger D. Blackwell, Paul W. Miniard, James F. Engel

This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.

592 pages, Hardcover

First published January 1, 2000

Reviews

[Sancaka · Rating 4 out of 5]

It's a good books

[Haydar Pho]

i need to read this book for finishing my MBA thesis

[Hanz KNUP]

gw baca buku ini gara2 ni buku kuliah gw...

gila susah bgt nyari yg bahasa indonesia..kuras tenaga gw baca buku ini..mana buku ini pake bahasa inggris yg rumit banget. untung mata kuliah perilaku konsumen gw dapet nilai A jadi sebanding ma perjuangannya HAHAHAHAHAHAHA

[Maha Erwin · Rating 4 out of 5]

If you want to teach Consumer Behavior in the US or even emerging markets like South Africa, as a lecturer like myself, then you must recommend this book for all your students. Well written, great examples and images.

[Resham]

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[Anand]

Dai...