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The Ego Boom: Why the World Really Does Revolve Around You
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The Ego Boom: Why the World Really Does Revolve Around You

3.55  ·  Rating details ·  38 Ratings  ·  10 Reviews
Individuality -- whether seen in the work of Thoreau and Emerson, the feminist and civil rights movements, the '60s "find your bliss" ethos or the '80s "me generation" -- has always been a driving and defining force in American society. With the arrival of the Internet, the quest for self-expression, self-actualization, and self-fulfillment continues apace. But something i ...more
Hardcover, 240 pages
Published September 1st 2008 by Key Porter Books
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Erin Smyth
Oct 27, 2017 rated it did not like it
I think this finally needs to be said. It would appear that this book is one of the funniest, most ironic and sad books ever written. It is perhaps a good example of people not practising what they preach.

I'll let the reader decide for themselves: In 2014 Lianne George's magazine The Grid folded. She proceeded to find a job over at Chatelaine magazine in a position that did not previously exist. Steve Maich is one of the heads of Rogers Publishing, the company which prints Chatelaine. The then e
Nov 19, 2012 rated it really liked it
I hovered between 3 and 4 stars...but I'll be generous, for the social good (something atypical of my generation, apparently), because although it's not perfect, everyone should read this book. Despite repetition ad infinitum of the message, it's a pretty important message: individualism is not the be-all and end-all of philosophy, or spirituality, or life itself -- and, problematically, it's become just that. Maich & George do a solid job of breaking down various aspects of modern society ( ...more
Jan 09, 2012 rated it liked it
The Ego Boom is a fairly quick read and I found it got better the further I got into it. The authors' premise is that main-stream marketing moved from aspirational (you wish you were this cool) to affirmational (you ARE this cool) messaging over the last decade or so. They label this new method the "You Sell" as in "You are special. You deserve this."

The authors then describe the impacts of the You Sell across a range of social and commercial behaviors (from condominium marketing to religion an
Feb 23, 2010 rated it really liked it
Has anyone else noticed that we're suddenly surrounded by narcissists? People with narcissistic personality disorder exhibit an exaggerated sense of self-importance and "uniqueness," an unreasonable sense of entitlement, a preoccupation with fantasies of unlimited success and power, and a tendency to exploit others, a shortage of empathy, and an excessive need for admiration. Narcissists expect special treatment, although they don't feel the need to extend the favour to anyone else.

In that cont
Rachel Pieters
Sep 10, 2013 rated it liked it
Shelves: non-fiction
It took me one year to read this book. The ideas in it are thought-provoking and really do stick, and make you think about the society you live in, if you really take the time to digest it. Although a year was admittedly excessive. (For the record, I read other books between chapters.)

The examples given are worthy of discussion and make sense, and there are stats and piles of research to back up every point, but each sentence is long and complicated and full of big words, and so it takes a long
Michael Tildsley
Dec 05, 2012 rated it liked it
It probably says something that I found this book at the Dollar Tree. The book's message and insight is very pertinent to today's society. Unlike what the title might suggest, this book condemns the boom of the "You Sell" and the personal ego as what started off as a marketing ploy and has spread to nearly every facet of society, from education, to politics, to religion. There is no question about whether or not this book is informative. On that front, I'd give this book and its authors' researc ...more
Sep 27, 2013 rated it really liked it
It's all about ME! ME! ME!
I've read other books on the topic of the me-oriented society but this book includes some angles I haven't see like the marketing of condos. The inclusion of a lot of Canadian aspects was a nice change from all the American literature.
Narcissism is running rampant and the impact is being felt politically, spiritually and, of course, consumerally - if that's even a word. Sadly, those who should read it are the least likely to.
Oct 24, 2011 rated it really liked it
I love the Canadian perspective in the book. The "me-centred" marketing and You Sell concepts aren't new to me but I really appreciate how they're explained here. Although overall the book is a bit depressing I still find it's a realistic and intriguing image of where we're at in our society. It also makes me want to sell my condo.
Jul 31, 2009 rated it liked it
This one is so overdue! I chuckled a lot reading the first three chapters. Lots of condemnation of the prevailing self-obsessed culture and the technology that nurtures it. Haven't read enough to know if the book presents a balanced view.
Update: This was okay. Kind of repetitive. Maybe it should have been a long essay or article rather than a book.
Jul 27, 2011 rated it it was ok
Interesting. A bit long for my tastes, but you certainly notice the You Sell everywhere after reading it.
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Steve Maich is a senior editor and national business columnist for Maclean's magazine. Before that he was a columnist and feature writer for the National Post. He has covered media and technology for Bloomberg News and was a political writer for the Halifax Chronicle-Herald . He has won several journalism awards for feature writing and investigative reporting, including the 2005 National Magazine ...more
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