Useful guide for persons running for local office in mid-sized municipalities (e.g. boroughs, small cities, etc), including a handful of interesting and original strategy tips. Seems like good advice, though in places it may be a bit dated. What is particularly helpful, I think, is how he proceeds with a rational, focused strategy which will help people who run for local office from getting caught up in easy campaign pitfalls.
Quibbles:
The book almost assumes that you are going to run in a major party (e.g. Democrat or Republican). Some of the stategy will be a bit different for candidates who don't have a Primary election and can't count on significant party support after winning a Primary.
The author, Robert Thomas, won his first mayoral election in the mid-eighties and has been re-elected multiple times, so his strategy is proven, but contemporary computer technology can substantially improve on what he did, and make some portions of it almost obsolete. He hasn't adjusted his strategy to take advantage of those changes.
He wrote the book in part because there was a lack of how to run for office material when he ran for office, but there are at least a few other useful guides available today for those wishing to run for office.
Some of his strategy ideas are standard practices that people who are seriously considering running most likely already understand as desirable campaign practices.