Selling 101: A Course for Business Owners and Non-Sales People

by Michael McGaulley

This first edition of Selling 101 has been replaced by the latest third edition, which you will find elsewhere on this page.

Whether you're selling a product or a service, whether you've made a career in sales or are just starting out, Selling 101 shows you how to find new customers, convince decision-makers to take action, organize for peak sales efficiency, and increase your sales. Based upon courses the author has run at Fortune 500 companies, Selling 101 will demystify the selling process and help any small business owner build a winning sales team and grow sales quickly.

284 pages, Paperback

First published October 1, 1995

About the author

Michael McGaulley, J.D. is a lawyer and management consultant, and the author of several business and career books flowing from his work, including Smart Questions for Winning the Games of Career Success ( and Office Politics!), three books that flowed from training programs he developed for major corporations, and up-coming book on subtle interviewing skills.

He is also the author of a series of technothrillers that focus on the intersection of emerging science with our increasing understanding of the hidden potentials of the human mind. These include A Remedy for Death, The Grail Conspiracies, and Joining Miracles.

He also served as editor and snack-server for Wolfie Maine Coon, 27 pounds, who wrote the cat how-to guide, Eat Well & Get Lots of Rest: Wolfie’s Guide to the Good Life.

He is a graduate of the Cornell Law School, admitted to practice in NY, VA and DC.