The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.
They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at lea
یاد میگیرید که با تعریف های خوب از ایده و کارتون بی جهت هیجان زده نشین
I recommend it to everyone who builds products, talks to customers, works in startups or has the desire to sell any ideas/products they came up with or made.
Why I loved it:
- it's a how-to book that offers concrete methods and tools to solve problems on tour path to a new product with an audience;
- it is full of specific examples of good and bad approaches, and reasons why a certain approach is good or bad;
- it is easy to read, short an ...more
Main lessons learned:
1. Don't pitch your ideas to customers
2. Learn facts. Dig and ask more questions till you have exact facts and data
3. Don't mention your solution
4. Don't listen to opinions, collect facts and pain points instead
5. Compliments means nothing. Really nothing. Deflect them and dig deeper.
6. You can’t learn anything useful unless you’re willing to spend a few minutes shutting up
7. If you don’t know what happens next afte ...more
It start ...more
No fluff, no tedious and irrelevant stories, and no jargon filled generic crap. This is a manual for how to talk to customers for maximizing learning instead of fishing for compliments and ego boost. The writing is engaging and concise, and there is not a single page whose content can't be put to use immediately. I am sure I will come back to this book multiple times.
Highly recommended for aspiring entrepreneurs.
The book is short and quite expensive, but each page of it is full of very, very useful examples and advise.
I wish I read this book before, and not had an experience of a failed startup, cause I asked wrong questions while doing user research.
I acquired each page slowly, processing and applying to life. I even gave three talks, incorporating the knowledge from this book before I have finished it. :)
The most useful book of 2018. And one of the most us ...more
I think I’ve never made as many underlinings and comments as I did on the pages of this one.
Maybe the only downside is, even though it is a super short book, it is still extremely repetitive: 40% of the book is the exact same message:
“DON’T PITCH! Ask about THEIR lives, their problems, their current solutions/workarounds”.
However, given how easy it is to fall back into "pitch mode", maybe it is worth hammering that message into my brain.
We are about to launch a new product soon at my company and we do have an extremely narrowly segmented customer gro ...more
Heavily recommended by colleagues in office, I was generally apprehensive of the hype and was fairly certain that this book would let me down. But I couldn't have been more wrong. I'd say it's totally worth the hype.
Some very practical and hard hitting facts are conveyed in a very easy to consume manner. Being centered around conversations, the book is rife with examples of both 'things to do' and 'things not to do' during customer and stake holder conversations. I ...more
this book helped me to realizing my mistakes in talking to customers. This book introduces simple rules for talking to customers:
1- Talk about their life instead of your idea
2- Ask about specifics in past instead of generics or opinions about the future
3- Talk less and listen more.
This book is a practical how-to, and includes good examples of meetings. The interesting thing about this book is that its author is a technician, not a seller!
The Mom Test is an amazingly simple, down-to-earth guide on how to talk to your customers before building your “thing.” It’s full of specific examples of good and bad approaches, and reasons why a certain approach is good or bad. It’s probably the best book about v ...more
It's short, easy to read and focuses you on the basics that people kinda know yet still usually miss in real life:
1) focus on customers' issues, not your product;
2) don't fish for compliments (these are just saving face techniques), ask hard questions;
3) if they say it's a problem but they haven't attempted to solve it, it's not a problem (they' won't pay you ...more
Fitzpatrick has written the book well and the content is laid out well with examples and thoughts. It gets you thinking deeper into having conversations and understanding them. There is also a cheatsheet at the end.
An excellent book if you are someone who conducts a lot of conversations and interviews. I think it's excellent in theory, now have t ...more
"The Mom Test" itself, explained with wooden dialogue that ends with "Won't you have some lasagna?"
"Everything can be a lie." Maybe this is normal in sales?
"It's like your startup h ...more
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