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Public Relations Campaigns and Techniques: Building Bridges Into the 21st Century
A new entry in this market, Public Relations Campaigns and Techniques projects the role of PR into the 21st Century with a focus on the use of technology, current trends, and the globalization of the PR function. This text blends theoretical and practical PR approaches into the development of a wide array of campaign issues, products, information, crisis, and special eve ...more
Paperback, 280 pages
Published November 20th 1999 by Pearson
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