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Effective Public Relations

3.87  ·  Rating details ·  170 ratings  ·  10 reviews
Intended as the primary textbook for the foundational public relations principles course and for a stand-alone public relations theory and practices course in communications and business programs. Effective Public Relations has defined public relations theory and practice, schooled its practitioners, and served as a reference for those in the calling for more than five dec ...more
Paperback, 9th Edition, 486 pages
Published August 1st 2005 by Prentice Hall (first published February 1st 1982)
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Liz
May 20, 2008 rated it liked it
Recommends it for: People Studying for the APR or a Masters in Integrated Communication
Well, now that I've gotten my APR, I'm glad to have this book around. While I didn't read the entire thing, it will stay on my shelf as a tried and true PR reference.

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It's the PR bible, it turns out. Gotta have it to make it through the APR exam, so yes, I probably have just bought my last ever textbook. Unless I decide to get another masters or Ph.D. someday.
Alyssa
Nov 28, 2012 rated it liked it  ·  review of another edition
Shelves: read-in-2013
3.5 stars. This was the last textbook I will ever have to read for college! :)
Zeno Izen
This public relations textbook was good enough that I've saved it for all these years, and still refer to it occasionally. A favorite part of this book is the treatment of the American Revolution as a public relations campaign. According to this book, the Boston Massacre was not a spontaneous event and the Liberty Tree was a clever symbol for rallying the colonists.
Melissa DelaCalzada
Nov 05, 2008 rated it it was amazing
Great reference for public relations professionals who are pursuing an Accreditation in Public Relations.
Yoanita Marlinasari
Oct 09, 2013 rated it it was amazing
evaluation programm
Nica Valenzuela
This review has been hidden because it contains spoilers. To view it, click here.
Nines
Feb 24, 2008 rated it it was amazing
Shelves: my-pr-books

what can i say? it's a text books.
you should read this if you're a PR student. but PR practitioner should read this one too..

Sisca
Oct 06, 2008 rated it liked it
Buku wajib nih.. gimana ya...
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