Marketing and Public Relations Handbook for Museums, Galleries, and Heritage Attractions

by Ylva French, Sue Rungard

Marketing and public relations have become central to the success of a museum institution. Without effective use of both, museums of all kinds will fail to maximize their potential and fulfill their financial and cultural missions. This definitive guide describes the role of marketing and effective marketing and public relations techniques any museum or heritage site can utilize.

304 pages, Paperback

First published January 28, 2000

About the author

I was born in Sweden but have spent most my life in the UK. London is my home and during my working life I have worked in tourism and culture as a marketing expert. I am now a writer, mostly in English, but I have also researched and written a book in Swedish, about my family's roots.
My most recent book is The Go Around available as an Ebook and I hope you will all enjoy it. So far it's had a "Gripping" review on Amazon.

Reviews

[Becky]

Useful information for those working with museums.