Public Relations: The Practice and the Profession

by Dan L. Lattimore

This exciting new book for a growing market is the cutting- edge choice for PR courses. Global markets, new technologies and multiculturalism are covered throughout the book. This text is accompanied by a unique CD with video interviews of leaders in the PR field.

448 pages, Paperback

First published January 1, 1988

Reviews

[Pandu · Rating 4 out of 5]

my first touch to PR world