Successful Large Account Management: How to Hold on to Your Most Important Customers - And Keep Them Going Strong - In Today's Marketplace

by Robert B. Miller, Stephen E. Heiman, Tad Tuleja

For the accounts you can't afford to lose: The strategies that will keep your customers coming back

Genres: Business

218 pages, Paperback

First published May 1, 1992

Reviews

[Evan]

Good reminder of solid business practices. Loved the Level 1--5 approach. That analogy made the book worth it